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Using subid's with Facebook Tracking...? (4)


10-02-2012 11:16 AM #1 lancer (Member)
Using subid's with Facebook Tracking...?

What is the best way to track ads on Facebook with a landing page?

At the end of my aff url, for each ad i have added a separate subid...
For Example
&aff_sub=ad1
&aff_sub=ad2
&aff_sub=ad3
etc

Doing it this way in 202 would get a bit long winded because I would need to add a seperate campaign in 202 for each ad plus it gets confusing when introducing a Landing Page into the equation.

Is there a subid related solution?

Sorry if I've missed this before
Thanks
Will


10-02-2012 12:40 PM #2 dr_ngo ()

Looks like you don't know how to use Prosper202.

You don't need a separate campaign for each ad.

Lets say your campaign's Dating on Facebook. You need to use something called "Tokens" and [[subid]],[[c1]],[[c2]], [[c3]]

Think of them as placeholders for what you want to track. For Facebook it'd probably be your targeting information.

c1=country
c2=age range
c3=gender
at the end there a &202kw= where you can add in your ad1,ad2

So a rough example would be

yourdatingreview.com/index.php?t202id=182&c1=country&c2=agerange&c3=gen der&t202kw=image

this would be your "template"

when you submit ads you have to fill in the tokens. Your final ad to facebook might look like this

http://www.yourdatingreview.com/inde...t202id=182&c1=USA&c2=18-23&c3=male&t202kw=ad1

So why go all this? It only takes an additional 5-10 mins to setup tracking properly. It goes really fast once you've setup a few campaigns with it.

But the benefits are
- you see see what time of the day converts best, so you can just run your campaign during those times (day parting)
- analyze and rotate landing pages / offers
- break down how each token does. How do the countries, age range, and gender compare? If you track this way you can see 18-24 female convert horrible, but 40-55 females convert like fire. What should you concentrate on?
- etc. etc. etc.

If you don't know how to track, you're at a huge disadvantage because your competitors are.


10-02-2012 01:01 PM #3 lancer (Member)

Thanks for the reply dr_ngo
I've used 202 with success using pof and c1, c2, c3 etc.
Up until now, I've been direct linking with fb and for some reason had a memory block.
Your explanation was cool and has definately helped. I suppose the unique value I want to pass would be the ad1, ad2 etc and I can add this uniquely onto t202kw= .
Thanks
Will


10-02-2012 03:05 PM #4 Mr Baffoe (Veteran Member)

What Dr Ngo said,

But my only tip would be to pseudo encrypt your c1-4 values since it's super easy for someone to know who you are targeting.

eg

Instead of 18-23 do something like 2318. It looks less like an age range but you still know what it is.

Code:
http://www.yourdatingreview.com/inde...t202id=182&c1=USA&c2=2318&c3=male&t202kw=ad1
I think I know of a way to encrypt the c values so only your install of p202 would be able to decode them.


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