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Best Campaign Automation Tool? (9)

10-02-2012 04:25 AM #1 Smaxor (Veteran Member)
Best Campaign Automation Tool?

Was talking with some friends about campaign automation tools for both search/content and Facebook.

My friend was saying that a single media buyer can mange 5-8x's the campaigns using automation tools as someone doing it with the adwords editor or by hand.

He recommended Kenshoo, but I was curious if anyone in here had experience with any and what their opinions were.

Interested to year your feedback.

10-02-2012 07:40 AM #2 tijn (Moderator)

qwaya is cheap and cheerful for facebook but has some great dayparting & rule based automation you can setup. I also know they are working on an internal conversion pixel so you can add offsite conversions to your rule set.

10-02-2012 09:04 AM #3 ryanco1990 (Member)

I always thought you had to code from the ground up or hire a custom programmer for this sorta stuff.

10-03-2012 02:07 AM #4 a1m_ (Member)

For Adwords, they now have automation scripts that you can run in the accounts (javascript based).

A chunk of your normal API features are available through Adwords Scripts.

10-03-2012 04:26 AM #5 Smaxor (Veteran Member)

Quote Originally Posted by tijn View Post
qwaya is cheap and cheerful for facebook but has some great dayparting & rule based automation you can setup. I also know they are working on an internal conversion pixel so you can add offsite conversions to your rule set.
Do you know does Qwaya tie into FBX and do retargetting?

Also can you control multiple accounts?

10-03-2012 07:47 AM #6 zeno (Administrator)

I don't recall Qwaya being listed in the partners being given access to test the FBX, but once it rolls out properly I imagine more API tools/marketing platforms will get their hand in the pot. They definitely allow you to add in multiple accounts, can see so on their tour page.

10-03-2012 08:57 AM #7 tijn (Moderator)

Quote Originally Posted by Smaxor View Post
Do you know does Qwaya tie into FBX and do retargetting?

Also can you control multiple accounts?
Not yet but they are working on the FBX/Retargeting thing

Multiple accounts -> yes if they are accounts managed by your main account in facebook.

10-03-2012 12:47 PM #8 karimelm (Member)

aquisio

11-05-2012 11:48 PM #9 delaforet (Member)

http://www.marinsoftware.com/ for search has been recommended to me many times. They can be expensive if the ad spend is less than $1M/month

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