Home > Paid Traffic Sources > Mobile

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how can i improve more and scale it up? (6)

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i am getting a crazy CTR of 1.3% from tapit for a offermobi cupid offer. I basically went ahead and optimized all the variables like carrier etc. Two problems however:

1) At present still running a 20% loss roughly. But will follow the pattern for a few days, I think with some day-parting I can fix this.

2) Scaling, getting really really low volume (about 30 clicks a day). How can I scale it up?

Would love to hear from you guys on how I can turn this into the 5 figure days (ok ok, at least a 2 figure day! :-)

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Up your bid, you can't really analyze much with that little data. Don't optimize or make any carrier decisions until you have more data.

Are you direct linking? If so, I highly recommend trying a lander. How many creatives have you tried?

More info you give the more we can help yeah!

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I've recently done some optimization with handsets for a mobile offer i'm running and seen a major increase in ROI by targeting 2 of the more popular handsets. Are you tracking converting handsets/OS's?

30 clicks a day is really low. 2 things you need to do 1st
1. You need to ask tapit about your CPC prices compared to other advertisers. Findout what competitiors are paying for cpc's and on a daily average. There's a lot more traffic then 30 clicks a day, just need to fight for it a little
2. You need to majorly expand to many more traffic sources! To get volume on a lot of these mobile offers you need to expand to multiple sources.

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Maybe Smax can weigh in on that. Regardless, Tapit needs more publishers to extend their reach.

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Tapit has limited traffic, but so do most mobile traffic sources (thats why there's so many). Just makes it harder for us :/

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I have a couple other landers, but want to focus on one variable at a time, I thought 1.3% is already a pretty good CTR.
Moved it from CPC to CPM model and now clicks have come down to about $0.03. For some odd reason, the CTR actually improved when I moved it to CPM model...

Very good point about carrier data stuff. I am still collecting data on this one. Only filtered out things that had over 30 clicks but no conversions.

Yea, tracking handset, carrier, banner size etc. I will do the handset optimization once I have more data, need to up the volume first. I think I will expand onto a couple more networks then. Any specific recommendations? I heard good things about imobi? Main reason I stuck to tapit was they already provide the info about handsets etc. I guess I have to start using the STM tracker setup and running? Beyondhosting fast enough to run that?


Smax?

I just need US android inventory for this offer. So I guess I can use airtap, jumptap etc. I will get the tracker setup and start running it through the other networks.

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