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Network - dating - scrub vs their budget? (24)

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Hey Guys ..

I'm working directly with CUPID for adult dating and I realize that yesterday my conversion RATE droped a lot for 1 country and I know my AMs don't bump and sometimes pause some offer by the end of the month because they have a budget to follow for X amount of LEADS per month I guess.

Yesterday I was freaking out because of this abnormal drop of CR .. I talked with my mobile AM and she told me everything was okay from her side (she won't say yes I'm scrubing my budget is tight for this offer and I can give more until the end of the month)

Today I asked my other AM to have a bump on that country but FOR WEB ... he told me that his budget was tight for the end of the month and he said let's wait until october ...

I would like to have your opinion about it ... I'm sure she's tight on the budget her boss gave her and she's scrubing a bit so she can still get leads but don't run out of money for the end of the month...

Is it Something possible and how can I put some pression on their side ... I mean I run 20k-25k a week of revenue with them ..

Thanks.

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Do you know what your lead cap is?

Sounds like they are letting you flood the gates with $20k+week, and although end of the month is approaching, their reason for the drop in performance is irrelevant. Find out exactly what happened, it could be nightly server issues and the like. A lot of dating advs make changes to their offers late into the night when traffic is at its lowest.

Send them a lead report, find that discrepancy, and make sure you're credited for the possible down time.

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we checked this morning .. and my AM tell me when the network are close to the cap (rarely I run direct) ... we checked everything .. and today still the same CR as yesterday .. How can 1 offer goes from 3.80% CR from banner to 1.80% CR in one day when I just started the angle o0

I just think it is weird and would like to know if anybody knows a bit about it or have experienced it.

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Yes I have experienced this. Same ads, same lander, same traffic source, same everything and all of a sudden conversion drops drastically. It is pretty hard to tell the reason for it. Usually I will pause the offer for a day or two and then turn it back on and see if things have improved.

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Looks like scrubbing or really back luck :P

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Scrub vote from me too.

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okay should I tell my AM I know and understand they ahve to do these kind of things .. but ask them to tell or try to deal something out?

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Cupid scrubs hard!!








Jk, but really. Get out of the offer so I get the budget.


EDIT: Wednesday are my worst days of the week for me with them. Maybe that's something to think about? Anyways, yeah I was told to lower volume the end of the month.

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kk thanks .. I'll retry when the month restart ..

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Good move

When i used to send traffic to Bucksense i learned to pause campaigns from day 13 to 15 and from 28 to 30 of each month

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It's almost funny how much they are scrubbing on mobile this time of the month.

Conversion rates on UK,CA,AU benaughty mob sites consistently going from about 6% to 0.5% over the span of a week toward the end of the month. This has been happening since their budget cut in the first week of June where they decided to only focus on their established markets UK, AU, FR, ES

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BeNaughty actually bumped me through an aff network about two weeks ago, but ever since the bump my EPCs have went to the toilet. It's like they bumped me to try and get me to keep running while secretly turning the scrub on overdrive.

Of course, I can't confirm anything...but it has been very suspect.

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Hi laverdureshow,

I'm one of the Cupid's affiliate managers. Please don't accuse us of something that you can't be 100% percent sure. I know that a lot of people that accuse networks and advertisers of scrubbing say that it's impossible to prove that. My question is then, how can you blame somebody for something you're not sure of? In this case too, as far as I understand your opinion is based on assumptions. However, the problem that you described could be caused by many reasons other than scrubbing. It could be some temporary technical problems with our sites, for example. Or some other issue that isn't related to basically stealing money from you, which scrubbing is.

Think about it. First, if you consider that "she's scrubing a bit" how did your "conversion RATE droped a lot"? Second, if she were to scrub why would she do that in the most obvious way so that you can clearly see your conversion drop, start "freaking out because of this abnormal drop of CR" and post such messages here?

Most likely there's something else about all this, and we can try and figure it out together.

Please let me know a few things in this regard:

1) Your AM's name
2) The exact period of time when your conversion dropped
3) Have the CR recovered? When did it happen?
4) If the CR has recovered, has this abnormal drop happened again or it was a one-time problem?

If you don't mind we could get in touch directly and discuss this issue. Please PM me your Skype or AIM if you don't mind talking directly.

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Or so you're running through the network? Which one?

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fran, in this thread too I have the same question to you: "Do you have any proofs?" If no, why would you accuse anyone of something you're not even sure of?

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Very reasonable point, grindhard!

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12as26, you mentioned UK and AU in both sentences: as the countries where conversion rates consistently go down and as our established markets. As far as I understand from your post, you imply two things:
1) We limit our budgets for non-established markets, while we focus on the established ones and, as a result, keep budgets open
2) We "scrub" in those countries where the budgets are limited, that is in non-established markets.

So how can UK and AU be at the very same time established markets with open budgets and the countries where we "scrub"? This argument sounds inconsistent to me.

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dusklife, how does it make any sense for an advertiser to let you scale your campaign and then to shamelessly srub you? It doesn't. Why to get a one-time benefit as opposed to having a long-term stable partner?

Moreover, as a person in IM you probably know that once you scale your campaign your conversions almost inevitably drop. Have you thought that the problem could actually be in the traffic you're buying?

That's the key point. In which case we should be given the benefit of the doubt.

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I didn't want to give a bad reputation to cupid ... I have been running 2 months with you and you are about 75% of my traffic.

There are a lot of positive thing about you guys ... good AM, easy to deal with when you are close to profit, offer are good and you guys even gave me an earlier payment from paypal once when my cashflow was tight.

I really appreciate cupid and I think I was just freaking out because I heard that a lot of network by the end of the month scrub and I saw my conversion drop a lot and it's fix now.

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That's the problem with the internet some times. Someone reads something somewhere and in a day or two it's a fact, whether it actually is or not. I'm sure some networks scrub and I'm sure some advertisers scrub, but an average campaign has about a million variables that go into it. It all comes down to trust. If you don't trust the network you run with look for another network / offer.

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Well, if you think about it, if you're running volume and it's decent quality it's not in the advertisers best interests to hurt you. Because then they're just going to lose traffic that is valuable to them. In the long run it's not a smart business plan. I think there are so many factors influencing conversion rate in the entire arbitrage process that it could be anything that's doing it, least of all scrubbing. To use an analogy, if a supermarket notices a drop in purchases per person they would probably think about: is there a new competitor nearby? Have our store hours changed? Are our trolleys the same? Did we adjust the store layout? New pricing labels? Changed signs? Did we change the store temperature? Rather than immediately thinking shit, the checkout workers must be shaving off a few dollars here and there from people's purchases.

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Hi laverdureshow,

I very much appreciate your post. It's honest and you're actually standing up for yourself and keep discussing the problem, unlike many other people on this and other threads. And thank you for your positive feedback about us.

Glad everything is good now. As usual, if you have even slightest problem you're always welcome to get in touch with your AM to discuss this problem. You can also get in touch with me: PM me here or email at alex.liman@cupid.com

I know that unfortunately for affiliates there are networks out there scrubbing their partners. It's unfortunate for good networks too, because bad networks create bad reputation for everybody, and affiliates are afraid to be ripped off and lose their trust in companies like ours.

Overall, I consider this issue resolved. If anything else comes up, you know where to find me

Good luck with your business!

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I totally agree with this point, jimcrim! Thanks for your contribution in this discussion!

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I agree, zeno! First, it's in our best interests to keep our affiliates as happy as possible, to pamper and nurture them, make sure they're happy and satisfied. This approach pays off with long-term success in the industry. We've been in the dating niche since 2005, we clearly understand this, and act in this manner. And second, it's true, it's not simply advertiser's fault that something doesn't work. I've previously heard how some affiliates complaint that our sites or affiliate program aren't good because their traffic doesn't convert well. In this case I usually say: look, there are people who use the same sources as you do (say, Facebook or POF), but they make thousands of dollars with us and become rich. This means that they do something you don't. In this regard, optimization on affiliate's side matters too.

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