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Your Favourite Conversion Optimization Resources? (10)

09-26-2012 12:09 PM #1 Finch (Moderator)
Your Favourite Conversion Optimization Resources?

I've just taken on a couple of clients with the goal of improving their sales funnels. The pressure to deliver INSTAresults has inspired me to seek out new resources on conversion optimization - and I'd love to hear your favourites.

Here are 5 of the sites I've been enjoying:

Topping Two - Has an awesome post, Radically Rethink your CTAs, that is a must-read for anybody designing landing pages. Always good reads.

Conversion XL - I only found this site a couple of days ago and I can't believe it skipped my radar for so long. Some great info.

Kiss Metrics - One of the more popular resources out there. How they present their content is a lesson in itself. They have some good posts touching on psychological conversion factors too.

Visual Web Optimizer - Occasional fluff mixed with occasional gold.

Unbounce - Some great info for A/B testing.

If you have any obscure goldmines of conversion goodness, please feel free to hit me with them!

09-26-2012 12:16 PM #2 dmcsite (Member)

Check out crazyegg.com. Or anything that shows heatmaps with users mouse activity is very helpful when trying to improve a conversion funnel or landing page.

09-26-2012 01:01 PM #3 qhead (Member)

Good stuff Finch. I've been using VWO daily for some time now and it is really an awesome tool for testing especially with 202.

Clicktale.com is another tool that I've found immensely useful when testing more complex landers and funnel pages. It gives you very good idea where users get stuck and more importantly, why.

09-26-2012 01:03 PM #4 crysper (Member)

mouseflow is also really useful. It (video) records what users are doing on the website.

09-28-2012 09:31 PM #5 rock (Member)

If we're talking tools, Optimizely can be helpful to run multivariate tests on each page in the landing funnel.

I'm always surprised when a 'stupid' headline or image outperforms the status quo.

09-29-2012 05:43 AM #6 tijn (Moderator)

Thanks for the share.

Topping Two is great!

Like his recent post on reducing bouncerate
http://www.toppingtwo.com/2012/09/11...e-bounce-rate/

And heres an essential one on ConversionXL about credibility factors
http://conversionxl.com/website-cred...klist-factors/

10-01-2012 03:50 PM #7 paycoguy (Member)

Is anyone using Landing Page Genius?

10-01-2012 04:38 PM #8 jonemd (Member)

Originally Posted by paycoguy

Is anyone using Landing Page Genius?

I use it on everything I run, would not be without it!

10-02-2012 01:56 AM #9 joshogle (Member)

Unbounce is gold... one of the most useful posts/ppt's I've ever read in my life:

http://unbounce.com/101-landing-page-optimization-tips/

10-02-2012 07:59 PM #10 richc (Member)

Tracking/Testing:

Open Web Analytics: http://www.openwebanalytics.com (has mouse tracking playbacks, heatmaps, etc. Oh yeah, it's free and open source)

All things marketing:

http://www.marketingexperiments.com/

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