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LI conversion funnels for leadgen (9)

09-21-2012 09:18 PM #1 delaforet (Member)
LI conversion funnels for leadgen

Hi,

I've decided to use LI traffic in order to gather double optins email addresses.

I've started my first campaign with the following funnel:

Step1 = opt-in form directly embedded in the LI pop-up
Step2 = confirmation page
Step3 = thank you page

So far my CPA is $7.38 (conversion rate = 0.2%)

I got about 80 well targeted keywords/targets and 9 landing pages with really different angles. It's too early to reach a valid conclusion yet but I suspect that I need to test a new conversion funnel instead of tweaking copy and visuals if I want to divide this CPA at least two or three times.

I'd like to "pre-sell" the traffic a little bit more therefore instead of having the opt-in form in the pop-up I was thinking about forcing people to click on a call to action displayed in the pop-up which would lead them to a squeeze page with more copy and persuasion elements.

I feel a bit confused at the moment, I'm not sure about the following points:

If I use a picture for the whole pop-up I'm afraid that page load time will be too long even with a CDN

Should I reduce the size of my pop-ups? How would that be displayed within LI?

Should I think about other types of conversion funnels?

Thanks

09-22-2012 06:27 PM #2 dario (Member)

I think you should split test at least a couple of landers, also time and dayparting could lead to totally different results.
Are you using aweber for collecting data ?

09-22-2012 07:44 PM #3 delaforet (Member)

I'm split testing 9 landers at the moment, adding 1 new every day.
I use mailchimp to collect data but I'm going to switch back to aweber very soon as mailchimp sucks when it comes to autoresponders.

Regarding day parting that's a really good idea, I don't have enough data yet but I've just added it to my list, thanks for that!

09-22-2012 08:00 PM #4 usernameistaken (Member)

your CR is 0.2% ?? I am missing something or is this suuuuuuuper low bro?

10-05-2012 12:56 AM #5 delaforet (Member)

Quote Originally Posted by usernameistaken View Post
your CR is 0.2% ?? I am missing something or is this suuuuuuuper low bro?
Yeah this is way too low...

So far I got 2% who submit their email address but only 24% of the 2% double opt-in.

I'm split testing my opt-in confirmation page at the moment, it looks like I got a 100% uplift. It should reduce my CPL in half but still it's a bit too high...

10-05-2012 02:00 AM #6 mehdi (Member)

Forget about double opt-ins mate, use single only, you'll never make it work.

I know people making in the 4fig a day with those funnels and even them say they couldn't make double opt-in work!




Mehdi

10-05-2012 04:51 PM #7 zealous (Member)

Quote Originally Posted by mehdi View Post
Forget about double opt-ins mate, use single only, you'll never make it work.

I know people making in the 4fig a day with those funnels and even them say they couldn't make double opt-in work!


Mehdi
Tested a couple weeks ago and confirmed. Adware users can't be fucked to click uninstall, much less open an email and click a link to confirm their subscription!

edit: We're talking less than 20% confirmations on an offer they should have been SUPER MOTIVATED to get access to.

10-07-2012 06:38 PM #8 delaforet (Member)

Hi,

Thanks for your feedback, these campaigns were driving me nuts.

I usually use Mailchimp or aweber for my lists but what would you recommend for single opt-in lists? (Amazon SES or sendgrid?)

Thanks

10-07-2012 08:07 PM #9 mehdi (Member)

Getresponse mate, as long as the emails are collected through their forms they're 100% ok with affiliates and deliverability is good !



Mehdi

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