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what's next? (7)

06-04-2011 11:17 AM #1 movingshadow (Member)
what's next?

hi forum

here's a campaign (FB) i am currently running - can you help me?

what i did so far/info:
- i made 85 ads (85 different images, all same copy/title)
- target group: w, 20-40
- first number is the ad id, second is the image id
- 11-10 and 32-31 convert best
- conversion > 5%
- it's profitable

how would you proceed? what would chuck norris do?

i would:
- kill everything except 11-10, 32-31 and 66-65
- leave everything as it is
- take copy/img/title of 11-10, 32-31 and 66-65 and split into small age groups (new campaign)

06-04-2011 11:23 AM #2 2022 (Member)

- kill everything except 11-10, 32-31 and 66-65
(YES)

- leave everything as it is
(HECK NO, YOU GOTTA WEED THEM OUT)

- take copy/img/title of 11-10, 32-31 and 66-65 and split into small age groups (new campaign)
(YES! For this, run demo-report on fb)

and find more images based on the data you've gathered.

mo mo mo' images, and after you have good images. split test headlines -> then text.

06-04-2011 12:02 PM #3 lavish (Member)

Bro, honestly... 0.096% CTR aint that great... work on getting that up.

If you're profitable then disregard, but in general work it harder.

06-04-2011 12:10 PM #4 movingshadow (Member)

@lavish could you please elaborate on "work on getting that up"? what would your approach be?

06-08-2011 08:48 AM #5 lavish (Member)

Quote Originally Posted by movingshadow View Post
@lavish could you please elaborate on "work on getting that up"? what would your approach be?
All sorts of things, really. Narrowing down your targeting. Finding a more compelling headline/image combination.

Basically - make the image relate to the demographic you're targeting, and make the image stand out as much as possible. Make a bold statement in the headline to get the reader curious, and then elaborate a in the copy.

06-08-2011 11:23 AM #6 ppvnewbie (Member)

Hard to say without knowing the niche you're in but I would also group my ads tighter and get new ideas for images. I would also aim for a higher CTR starting at least from 0.15 (that's why I said it's hard to help without knowing what market you're in)...

06-08-2011 11:35 AM #7 stackman (Administrator)

Looking good!
Have you read my CTR guide, you need to up your CTR for sure, especially if your profitable, you could easily double whatever ROI your getting.

I'd do the following in this order:
- Test a new batch of 50+ images based off your 3 most successfull images
- Split test headlines/copies like lavish said..
- Split test age groups
- Split test 2 new landing pages
At this point you should be golden, and you'll want to find and rotate in more images.

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