Understanding Email Promotion Restrictions (4)

So I'm interested in promoting via email and have been reading up on it in depth lately. Ex: sending to a squeeze page -> offering free ebook, email course, newsletter, etc -> and eventually send them to a fitting offer(s) in between content emails.

I understand there's a lot of hoops you have to jump through to remain CAN-SPAM, but some restrictions don't make sense to me.

What I do understand so far:
If you use the advertiser's email creative, you need to use your own redirect links and host any images yourself. To not do so would associate those addresses as spam since everyone would be using them.

Suppression lists are a must so you don't invoke the CAN-SPAM gods by mailing someone who has requested no further mailings from that given advertiser/offer.

What I don't get:
Peerfly says on email compliance "do not modify the unsubscribe/opt-out information." Why would I include it in the first place? The user is subscribed to my email list not theirs, so I'm not following.

How often do I need to download the supression list?

The subject and from lines are just suggestions right? This is from the first point of the can-spam compliance guide" Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message."

I'm the one initiating the email and trying to build a personal relationship with my list so why would I ever use the advertiser's company name?

I'm just starting out with email and i have exact the same questions.

Does anyone know? There's very little info on email promotion out there.

Originally Posted by thedudeabides

So I'm interested in promoting via email and have been reading up on it in depth lately. Ex: sending to a squeeze page -> offering free ebook, email course, newsletter, etc -> and eventually send them to a fitting offer(s) in between content emails.

I understand there's a lot of hoops you have to jump through to remain CAN-SPAM, but some restrictions don't make sense to me.

What I do understand so far:
If you use the advertiser's email creative, you need to use your own redirect links and host any images yourself. To not do so would associate those addresses as spam since everyone would be using them.

Suppression lists are a must so you don't invoke the CAN-SPAM gods by mailing someone who has requested no further mailings from that given advertiser/offer.

What I don't get:
Peerfly says on email compliance "do not modify the unsubscribe/opt-out information." Why would I include it in the first place? The user is subscribed to my email list not theirs, so I'm not following.

How often do I need to download the supression list?

The subject and from lines are just suggestions right? This is from the first point of the can-spam compliance guide" Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message."

I'm the one initiating the email and trying to build a personal relationship with my list so why would I ever use the advertiser's company name?