Anyone using mobfox here notice this ?
Mobfox has just released a new version of their control panel, and the demo targeting options are completely gone., now we cannot target male/female, age and other deeper options.
Anyone that has a contact in mobfox can confirm this ?
It's probably because demographic targeting doesn't work very well on mobile. I think this targeting option is usually just there for the brand advertisers. But reps tell me it doesn't really do anything lol.
As far as I know, demo targeting usually relies on tracking browsing behavior through cookies, which mobile doesn't have.
I think your best bet is to use your ad copy and creative to qualify/target a demographic.
Thanks for the quick check, appreciate that.
I thought that is what mobfox is trying to differentiate itself from others, there seems to be a lot of info on this demo targeting on their marketing material claiming no other network offering such targeting.
Anyway, I have just got a reply from mobfox support email, saying that option will be back shortly, no specific reason given though, I do hope it will be available again.
Are you guys able to edit your campaigns on MobFox with the new control panel? For some reason I can't seem to do so.
use chrome instead of firefox