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1st Mobile Campaign 2.0 (47)


09-09-2012 03:46 PM #1 tono (Member)
1st Mobile Campaign 2.0

Offer: Win the New iPad_AU
Payout: $14.60
Adnetwk: inMobi, Leadbolt
Max CPC Bid:0.06
Spent: $198.00
Revenue: $177.10
NET: -$20.90


I'm targeting 5 different carriers and 2 different os platforms with 12 creatives.
(Each LP is based around the carrier/platform)

Goals for this week:
I would like to come out in the green. Also create some ads with Mobfox, Mojiva, and Buzzcity. Getting reliable stats.


09-09-2012 04:30 PM #2 colin (Member)

I'm targeting 5 different carriers and 2 different os platforms with 12 creatives.
(Each LP is based around the carrier/platform)
That's a lot of combinations. Maybe break off the best performers so far (1 carrier/OS combo and few creatives) and concentrate on them. AU iPad offers have high payouts so you're going to need to spend some money to get stats significant data.

You also might want to split test different offers on the back end, there's always a few of them running on different networks and switching that alone could bring you into the black.

I'm also losing a ton of clicks with inmobi. I also switch my tracking to imobitrax due to
some php inbounding issues I was having with 202.
I've never tracked inbound clicks / CTR on my mobile landers, I just look at the overall conversion rate.

If you're losing clicks and having probs, why not just cut the tracking software and try using subids?

Use data passed by the traffic source's dynamic tokens, or if they don't have them, split your camps into single carrier / OS combos and manually pass the data.

So your inbound link looks like:

http://mylander.com/?sub1=Data_From_Traffic_Source

Then use code like this on your php lander to grab and pass data to your network:

Code:
<? $s1 = $_GET['sub1']; ?>
<a href="http://mynetworklink.com/&subid1=<? echo $s1; ?>">Win Dat Shit</a>
Expand that into multiple subids if your network has them for easier analysis.

I know that we all love tracking software, but mobile is slow and latency high in the AU, so you'll want to cut the fat as much as possible.

But you're so close on your ROI that you're def on the right track. Keep tweaking and you'll get it.


09-09-2012 05:59 PM #3 colin (Member)

Quote Originally Posted by tono View Post
I already paid for the imobitrax. I don't want to sound like a cheap bastard, but I want
to go a head and give it a try.
That's understandable. Def give it a test, but just be aware, someone posted this in another thread:

Quote Originally Posted by pain2k View Post
Something to consider before using imobitrax too. Probably need to wait for an update. Looks like after 30K clicks it slows down. I personally think tracking scripts should be coded using an MVC type of programming which imobitrax doesn't do.

I'll reiterate the importance of limiting your variables in the beginning, especially when working with a high payout offer without a large testing budget.

Get one (Carrier x OS x Placement x Creative) combination profitable and then expand from there.

You've got this, good luck.


09-09-2012 08:17 PM #4 swiftclick (Senior Member)

Quote Originally Posted by tono View Post
Last week (forgot to mention) I had 6 different AU iPad offers in rotation.
Out of all 11 leads 10 of them were from 1 offer. As you can image, that's
the one I'm sticking with.
If you were rotating 6 different offers equally, and 10 of your conversions were from just one of the offers, just sending 100% of your traffic to the converting offer should get you profitable, no?

Stick with it man you're close, my only suggestion would be maybe use some sort of script for calling out user attributes (carrier/OS) and just plug them into a single LP rather than tracking a separate LP for each variable, if possible. It would make things much cleaner and easier to manage imo. Also, maybe try and limit your variables like goodrich suggested. It's really easy to get overwhelmed when you start scaling before you find your winning angle/combination.


09-09-2012 10:52 PM #5 maynzie (Moderator)

Bro thats an awesome start!

Are your banners based around the offer, or just obtaining high ctr with super general banners? I found the later works best, because you can tap into some heavy volume then. You tried fiddling around with your landers to increase the converstion rates, ie colour schemes, images, no images, couple different headlines?

Sweepstakes are still a VERY viable source of income man so don't let this one pass, especially the scalability potential


09-11-2012 01:44 AM #6 tono (Member)

Spent: $15.94
Revenue: $0
NET: -$15.94

My CTR from LP to offer is 0.08.

I don't know what caused such a drop


09-11-2012 01:49 AM #7 maynzie (Moderator)

Hey mate, $15 isnt much loss here, considering 1 conversion will almost bring you back to break even.

Resubmit the campaign over with the data you've already used, are you split testing some variations on your lander? Are you paying attention to what your tracking is telling you?


09-11-2012 02:39 AM #8 fran (Member)

Did you already weed out the bad converting carriers? That should get you profitable.

The 0.08 CTR definitely sounds bad tough. However, I haven't promoted leadbolt before, so cant say it that's the norm. Pretty crazy though. I am sure something on the LP is wrong.

Make sure you test out your landing page on the devices you are targeting. Check out browserstack.com and start testing your LP. (On imobitrax, simply click edit campaign, right-click on the preview link and select copy link address and put that on the preview tool)

Also, it is a good idea to split test between 2 different LPs at a time and then focus on the best converting LP. The guys at Imobitrax are coming out with a rotating feature soon but if you want to test now, just PM me and I will send you the PHP code to rotate with.


09-11-2012 02:52 AM #9 colin (Member)

Quote Originally Posted by tono View Post
Bad day.
Spent: $15.94
Revenue: $0
NET: -$15.94
You've gotta spend more money to get good data. This is what makes these higher payout offers hard. Once I've found an offer that converts, I'll spend at least 10+ times offer payout per day to collect data to optimize on. Or more depending on what my ROI is during the testing stages. If I'm only losing 20% I might go well over 10*, esp on a lower payout -- a $2 payout I'd go 100* at a 20% loss per day to get my data. I'd rather take those losses quickly and collect all the data I need to get profitable rather than dragging it out.

It sounds like your tracking wasn't setup properly in the first place which is unfortunate. But you did rotate offers and find one that converts which is well worth the $35 loss you've taken so far.


09-11-2012 01:48 PM #10 bbrock32 (Administrator)

Hey man , I've never used imobitrax , but give it a go to our mobile tracker.

The first click goes directly to the lander with no middle redirect like other platforms , so click loss will be way smaller.

Also , you can rotate between multiple offers with multiple payouts very easily.


09-11-2012 03:24 PM #11 fran (Member)

Tono, I use imobitrax and drive volume on it so it shouldn't be the problem. Now, I often get different click discrepancies between different ad networks due to bots, duplicate clicks from same ip, w.e.

Are those clicks and spend you are counting from the imobitrax platform or the actual traffic source?

For example, when I buy traffic on exoclick I often get like double the amount of click count on imobitrax in comparison to the actual clicks in exoclick. (For example the traffic source may not charge you for duplicate ip clicks or such.

Also remember the CPC you put on the tracking can be different than the actual CPC you paid.


09-12-2012 04:48 AM #12 fran (Member)

Tono, got your PM but cant PM back due to post count. I am blatantly upping my post count with this post. Admin: hope it is ok.


09-12-2012 04:49 AM #13 fran (Member)

Here we go again.


09-13-2012 01:00 PM #14 tono (Member)

Spent: $76.71
Max CPC Bid: 0.03 (inmobi)/0.10 (leadbolt)
Revenue: $14.60
NET: $62.11

I dropped my bids on inmobi and leadbolt.
None of the conversion are showing on my tracker so it's been
real difficult to study my data.

Goal for tonight:
I'm going back to stm mobile tracker. (more features)
Setting up a CDN and trying to find more ad networks
that'll run sweepstakes cause inmobi is HORRIBLE.

Advice?


09-14-2012 01:23 PM #15 tono (Member)

Spent: $42.85
Max CPC Bid: 0.03
Revenue: $33.00
NET: -$9.85

Tried out some new creatives.
It's just so hard to see what's working and whats not without TRACKING.

Either way, I'm getting closer.


09-15-2012 08:07 PM #16 tono (Member)

Interesting news, I took my LP and creatives; narrowed down targeting, switched offers (to iphone 5)
and ad networks.

Spent: $52.85
Revenue: $106
NET: $53.15

I haven't gotten into switching up buttons or anything yet; still having
tracking issues. I hope this isn't like the first couple days of the ipad campaign
and more of a stable stream of traffic.

What should my next move be? Should I continue to peruse the ipad campaign?


09-16-2012 08:42 AM #17 marcovandaar (Member)

Nice man. So you finally got the STM tracker set up and running too? A good tracker is key.

Your next goal.... scale this offer! get 1K profit a day with it


09-16-2012 12:35 PM #18 joejoechen (Member)

What should my next more be? Should I continue to peruse the ipad campaign?
Bro. I don't know how to answer this.

You're seeing a 100% ROI. Why shouldn't you go ahead with this campaign? In fact... You SHOULD start scaling this campaign to a 100/day, then 1000/day. ALOT of networks out there has AU inventory, although each of em individual won't have a lot, but they all ads up and you'll start seeing a huge pile of cash in your bank.

Oh, and don't forget to KEEP TESTING.

People get comfortable sometimes but they're missing out the boat you might be able to squeeze another extra 50% ROI out of it!


09-18-2012 01:34 AM #19 tono (Member)

Daily update

Campaign #1:
Spent: $11.60
Revenue: $16.50
Net: $4.90

Campaign #2: (same offer/lp different country)
Spent: $28.74
Revenue: $33.00
Net: $4.26

Campaign 1 for some reason didn't launch when suppose to today.
Everything is looking good, just wondering how should I scale?
Do I just start spending $100s a day or slowly up my spending limit?

Campaign 2, is the same exact as campaign 1 just different
country. As you see I think I have a good combo going on
but I'm still having problems with my tracking.


09-18-2012 02:05 AM #20 fran (Member)

If you are using imobitrax I can give you a hand.

My advice: Increase the spend to 100$ day in one country, but keep testing different LP variations, until you find one that has the highest ROI. Note that ROI will probably get lower with more volume so it is best to test with volume on one country to see how the offer reacts. After that, focus on the highest ROI combination (LP +Ad) and scale to other countries ASAP. (This can all be done in 1-2 days if you can get good volume in 1 country.)

Keep at it!!!! But definitely you need tracking!!! Really have no idea how you are profiting with no data but if its working its working!


09-18-2012 05:27 AM #21 zeno (Administrator)

What tracking system are you using tono? It would make more sense to a lot of us if you laid out your tracking process, e.g. Traffic source (imbobi/LB etc) -> subids passed in advert URL to lander -> lander has some code on it -> outbound tracking link? -> affiliate URL -> offer


09-18-2012 05:51 AM #22 tono (Member)

Quote Originally Posted by zeno View Post
What tracking system are you using tono? It would make more sense to a lot of us if you laid out your tracking process, e.g. Traffic source (imbobi/LB etc) -> subids passed in advert URL to lander -> lander has some code on it -> outbound tracking link? -> affiliate URL -> offer
STM mobile.

I have a js inbound + js outbound.
I see the conversion and sub ids on the aff network but I'm not seeing anything on 202.

So my guess is it has something to do with the postback; according to my AM its fine.
My index and JS page are both .html and not php.

Not sure if this information helps.


09-18-2012 06:35 AM #23 zeno (Administrator)

Are you seeing the visitors landing on the LP in 202? Are you seeing the outbound clicks? -but then at the end not seeing conversions fire back to 202?


09-18-2012 06:57 AM #24 thedudeabides (Moderator)

What postback pixel are you using?

For the simple and advanced pixel, you may need to pass back the subid using whatever parameter the network provides for it.


09-18-2012 12:31 PM #25 tono (Member)

I am using the advanced server to server url.

And Yes, I'm seeing everything but conversions.


09-19-2012 12:08 AM #26 tono (Member)

Daily update:

Campaign 1:
Paused, well kinda. (was suppose to be)
Spent: $1.91
Revenue: $16.50
NET: $14.59

Campaign 2:
Spent: $40.74
Revenue: $57.75
NET: $17.01

Ahhhhhh, Profits. It's a great feeling seeing things come together little by little.
Any advice? I planned to finally up my daily budget to $100 for each campaign.


09-19-2012 08:29 PM #27 thedudeabides (Moderator)

Quote Originally Posted by tono View Post
I am using the advanced server to server url.

And Yes, I'm seeing everything but conversions.
Try clicking your own link, and then visiting the pixel url. If that doesn't register as a conversion, try adding the subid of your click and visiting it again. If that works, then something isn't setup right with your pixel on the affiliate network.

You can delete the conversion later by going to "delete subid" under "update"


09-19-2012 09:23 PM #28 Mr Green (Administrator)

Great progress Tono! Green is all good!


09-19-2012 11:54 PM #29 tono (Member)

I'll give it a try.

Yesterday I decided to run the campaign for a full 24 hrs without
day parting it and the results weren't too good.

Campaign 1:
Spent: $16.98
Revenue: $16.50
NET: -$0.48

Campaign 2:
Spent: $68.40
Revenue: $41.25
NET: -$27.15

Does anyone recommend showing ads as fast as possible over evenly throughout the day?


09-20-2012 12:31 AM #30 maynzie (Moderator)

Bro thats so awesome to see you made it into the green! now you know it can work!

Does anyone recommend showing ads as fast as possible over evenly throughout the day?
I personally run fast as possible because I feel I get more traffic that way over the day, evenly through out the day will though give you a good idea of when the offer is converting best and you can alter to running in that time period if you wish


09-20-2012 12:34 AM #31 tono (Member)

Quote Originally Posted by maynzie View Post
Bro thats so awesome to see you made it into the green! now you know it can work!



I personally run fast as possible because I feel I get more traffic that way over the day, evenly through out the day will though give you a good idea of when the offer is converting best and you can alter to running in that time period if you wish
Yeah that's what I figured.


09-20-2012 12:35 AM #32 maynzie (Moderator)

Yeah that's what I figured.
I'm SOOO EXCITED to scale this campaign.

I'm going to launch with site scout tonight.
I can feel your energy pumping through my keyboard hahaha, its making me amped!

get it son <3!!!


09-20-2012 02:29 AM #33 colin (Member)

What makes you want to try SiteScout for this mobile campaign?

As far as I know there isn't much mobile inventory on SiteScout. And the inventory that is there is primarily from people browsing non-mobile formatted websites on their phones, which makes me think the ads would be really small with bad CTR. But maybe you can give it a shot and let us know how it goes.

Otherwise, there's lots of mobile ad networks shared here: http://stmforum.com/forum/showthread...le-ad-Networks

Personally I'd go down that list before testing SS for mobile.


09-20-2012 02:43 AM #34 tono (Member)

Quote Originally Posted by goodrich View Post
What makes you want to try SiteScout for this mobile campaign?

As far as I know there isn't much mobile inventory on SiteScout. And the inventory that is there is primarily from people browsing non-mobile formatted websites on their phones, which makes me think the ads would be really small with bad CTR. But maybe you can give it a shot and let us know how it goes.

Otherwise, there's lots of mobile ad networks shared here: http://stmforum.com/forum/showthread...le-ad-Networks

Personally I'd go down that list before testing SS for mobile.
Didn't know this.
Thanks goodrich.

I'm looking to scale cause I can't seem to get a stable stream of traffic
from just one source. They all seem to fluctuate.


09-21-2012 12:44 AM #35 tono (Member)

Daily Update:

Campaign 1:
Spent: $30.45
Revenue: $33
NET: $2.55

Campaign 2:
Spent: $51.19
Revenue: $41.25
NET: $-9.94

Damn, this is somewhat discouraging.


09-21-2012 04:11 AM #36 tono (Member)

I relaunched the iPad offer after being paused.

My goal for the weekend is to find 2-3 new ad networks.


09-22-2012 04:04 PM #37 tono (Member)

Daily update: (Past 2 days)

I relaunched the original campaign that had got paused.
I call it campaign 3 for forum purposes. lol

Campaign 1:
Spent: $13.03
Revenue: $0
NET: $-13.03

Campaign 2:
Spent: $30.54
Revenue: $33.00
NET: $2.46

Campaign 3:

Spent: $84.25
Revenue: $146.00
NET: $61.75

For campaign 3, I'm split testing 5 different buttons.
Got a good idea as to what works best but gotta keep
test for at least another day.

One of my biggest problems is I can't get enough traffic.
I up'd my daily spending to like 100 and it only spends like
6-7 dollars. I up'd my bid and still nothing.

IDK what happened but it just randomly drops to little to
no traffic.


09-24-2012 01:34 PM #38 tono (Member)

Campaign 1:
Spent: $19.40
Revenue: $54.40
NET: $35

Campaign 2:
Spent: $5.43
Revenue: $0
NET: $-5.43

Campaign 3:
Spent: $15.84
Revenue: $116.80
NET: $100.96


I can't get any traffic! I funded my account, up'd my bids,
made it more broad, spoke with my AM, and there seems like
there is nothing i can do.


09-24-2012 03:04 PM #39 seitzy12 (Member)

you're doing great man, keep it up. Scale to every traffic source you can get your hands on.


09-24-2012 03:05 PM #40 julien (Member)

I have no idea of what you're doing here, but congratz buddy, it's good to see some green


09-28-2012 12:47 PM #41 Philwil (Member)

Is this your first time using paid traffic or have you been succesfull before with for example pof/fb? Because I am thinking of going mobile but sounds more for the pros.


10-01-2012 12:09 AM #42 jimmyj (Member)

very inspiring and encouraging to read, im on the same journey as you bro!


10-01-2012 04:41 AM #43 jimmyj (Member)

any beginner tips Tono?


10-01-2012 06:04 AM #44 403flux (Member)

Great follow along, you've been very diligent with the updates which is more than I can say about a few of the other follow-along's that have fizzled out.

Just curious as to why you are bouncing around between all those ad networks when it doesn't seem like you've maxed out your budget on one yet. Just diversifying? I found that it was much easier to master one traffic source and learn all the ins and outs and all the little nuances before jumping onto another one. But that's just me, I've never been too great at juggling a ton of different traffic sources.

Keep up the good work dude!


10-01-2012 12:31 PM #45 tono (Member)

I haven't updated lately cause I wasn't getting many views. (I'll post one tonight)

Only tip I really got is to NEVER give up, even when you feel like its impossible and
always APPLY yourself to your work. :

And as for the ad networks, I wanted to give them all a try and see right off the
bat which ones are most effective. If I put 100 into one and see nothing from it
then I won't even bother with it at the moment. Maybe it's the wrong technique and if anyone
has any better advice; lmk.


10-18-2012 05:03 AM #46 natattack06 (Member)

Quote Originally Posted by tono View Post
I haven't updated lately cause I wasn't getting many views. (I'll post one tonight)

Only tip I really got is to NEVER give up, even when you feel like its impossible and
always APPLY yourself to your work. :

And as for the ad networks, I wanted to give them all a try and see right off the
bat which ones are most effective. If I put 100 into one and see nothing from it
then I won't even bother with it at the moment. Maybe it's the wrong technique and if anyone
has any better advice; lmk.
In my experience you can make any traffic source profitable if you stick with it. The issue isn't necessary with the traffic, it is how the ad and or langer page are targeted in to the user landing on them. Keep trying!


12-20-2012 09:05 AM #47 404forreal (Member)

Just wondering how things have gone for you Tono? Ever get anything working?


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