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How many PPV landing page do you generally test? (26)

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I've been running some PPV traffic lately targeting broad generic niches. How many landing pages do you generally rotate on a traffic demographic before you end the campaign if you can't get cheap enough clicks/conversions?

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When I start a new campaign on PPV, I will generally test 3 landers, one super simple, one detailed more professional looking and one random whatever I can think of at the time. From there, I go with the most obvious which is the one converting the most, and I will play around with 2-3 colour schemes on that particular style and a few call to actions.

If by then the campaign still ain't working I will move on, I know if I hung around a bit longer I could probably get it working but I am not that patient.

So in summary:

- 3 Completely different styled landers
- Take the best converter, and make a few variations of it (colour, audio, CTA)
- Profit Boom

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You make PPV sound really easy. Build, Optimize, Profit. And don't have to mess with ad copy stuff too.
-Are dating offers easy to run on PPV? For someone looking to scale a current successful campaign over. to PPV
-Is there 5 figure/day potential in PPV? I hear there is absolutely.

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Thanks Maynzie.
- How many views do you usually run to a lander 3-5 X the offer payout?
- I"m spending approx. $10 per day across 3 landers over 2-3 days to decide.
- How many clicks (not views) do you run to an offer before killing it?

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good stuff! thanks!

I found the "timing" could be tricky...e.g. if you do it like you said below on a wednesday, it may not work at all but if you happen to launch your campaign on a friday it may start converting right away. I guess that's just the "luck" factor?

I launched a campaign the other day, didn't convert at all for the first 3 days, I thought about pausing it but decided to leave it there, 1 day later i got a few conversions. then it stopped again for a day or two. I forgot about it and a couple of days later, i found some more conversions...i guess that's just the nature of this business?

any tips on the "timing" bit of your campaigns?

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Good feedback folks. I usually do direct linking and two landers. Time to incorporate these techniques.

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After going through my own groove in trying to find a good initial testing process, I wholeheartedly concur with Maynzie's method. As simple as it seems he's got it right. Sometimes you need to see it written by someone else to realize when you're off track. When I first started I would spend hours and hours making stunning landers; most of which were beat out by simple landers and pre made network email creatives lol. But yeah, at the very least I will test 1 simple lander and one fancy one. But you also need to consider how many angles you're going to test on the offer. I'd go with what Mr. Green suggested and start with 1 angle first, and then only switch up angles if the first one shows no promise of getting profitable.

Also, as for how long you should test an offer; for those of you who aren't seeing conversions for a few days, try picking some higher volume targets and using some broader appeal offers or angles. These days I don't even like to touch anything unless I can spend at least $50-100/day in traffic. It's just not worth the time, nor can you properly draw any statistically significant conclusions about a campaign on $10 ad spend unless it's an email submit offer. The only time I "wait" for traffic to drip in from lower volume URLs is when I run campaigns that have HUGE lists of HIGHLY RELEVANT keywords. These are the types of targets that get high CTR's and high conversion rates. Then it is worth it to wait for the traffic. Those are the types of campaigns you can get away with spending $10 yet bring in maybe $30-$50/day in profit.

And as far as how many views you run to the lander, I think it really depends on how many URLs you're targeting and how well the offer performs from the outset. For example, if I'm testing a $3 - $5 offer and maybe 20-30 high(er) volume URLs I'll usually test 2-3 landing pages and throw $50 at it initially. If I see decent CTR's and some conversions (at least $15-$20), then I know there is some hope. Usually from that point it's pretty easy to get it at least to break even, and then from there is when the true test of skillz begins. For me there is no set rule on on spending 2-3x payout per lander, etc. Sometimes you just get a feel for when a campaign is a dud. If I see low CTR's across the board and zero conversions, I'm likely to scrap a campaign sooner than the "2-3x adspend/offer payout" rule.

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You're welcome lad,

Yeah man 3-5x definitely works, maybe even a little more for payouts that are under $5, say 6-7x, if the offer is over $20 though usually 2-4x is what I will allow.

Yeah if you are testing 3 landers man I would probably do $10/lander not $10 across campaign instead might work out a bit better and get some more data.

That depends entirely on what offer it is bro, and I also don't have a set rule of thumb. Generally I will pick an offer and run it on 1 trustworthy network to make sure it converts, then if it does and I continue on with that campaign I will then add in 1-2 more networks with the same offer to see if I can get a higher revenue. So thats very subjective to the campaign and I can't give a proper answer sorry mate.

PPV is simple, just stop over analyzing the process of a campaign (I'll post about this soon for you guys )

Dating doesn't seem to be as easy to run on PPV as it used to be, but you can definitely still make it work. You just have to be pretty creative with your pages, I'm sure if you have a really good converting lander already, all you need is a high CTR pop up. Thats your goal in PPV, high CTR from pop to lander, you're essentially interrupting the user so therefore you have something like 1-2 seconds, I forget the actual statistic to get their attention. Audio works for sure in dating .

Yeah man there sure is, but it will require quite a bit of work and use of the HIGH volume keywords and urls. Also using a few PPV networks, you may struggle scaling 1 campaign to $10k day haha, but if you have 4-6 relatively big campaigns you should be sweet. I've heard words on the street that you can go much higher with credit reports haha

Thats spot on mate, I found that Dating seemed to only work Thursday-Sunday. I would get so confused launching and launching dating campaigns and wondering why no matter what I was trying on Monday-Wednesday not much was working, I could still profit, but its nothing like the weekend produces

Just watch the campaign over a week or 2, and note down what days it is converting. You will 100% see converting trends in PPV, and it can add some big ROI to your campaigns when you get it down right

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Do you test direct linking also? or just landing pages?

Thanks

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Back in my ppv days (mostly Trafficvance & Mediatraffic) I used to do it like this:

If I didn't know if an offer is even good, i.e converts at all, I would simply direct link (if it didn't have popups etc) and test if the offer even converts with the traffic.
If not you saved a lot of time building landers and setting up tracking etc.

If I already knew an offers is good, meaning I saw the competition run it or my AM told me, I would also build around 3-5 completely different lander to split test.
But completely different, not just colors or buttons or headlines...

Totally different angles, then select the one that performed best and continue to test this with different images, buttons, colors, audio and so on.
Often I simply recorded my own voice, or GF's voice and put that up Buying audio on voice.com or similar sites then after I made an offer work and / or saw enough potential.

Then I would also highly recommend split testing different audio versions, meaning different scripts AND different voice artists.


Just have a look at your competition (I spent whole days sitting in front of my Trafficvance spy laptop hitting refresh lol), make yourself notes of what pages you saw, the ones that you see for 3-5+ days will surely work well, then sit down and build a better version. Used this often as a shortcut to profits to at least start making some money and then split test other landers in...

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while still waiting for maynzie's reply, I'd like to share my experience...

In a nutshell, it's not that predictable. I direct linked to an offer for a couple of days---no conversions....then I put two landers there and got a few conversions the next day...I then sent 90% of the traffic to the landers and only 10% to DL...and guess what? the conversion stopped! for a couple of days. I didn't care and after another couple of days I got some conversions again! BUT not from the landers, but from DL(with only 10% of total traffic as i said above)!

So I guess we just have to keep pumping out campaigns and keep testing?

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Great, looking forward to it!

also, anyone willing to share how you get your original landing page ideas? just came up to your mind naturally? or do you keep a swipefile or something like that? I couldn't draw a piece of pizza when in school and knew at a very early age that I would never become an artist...lol...I know you don't have to be an artist to come up with lander ideas...but I'm just curious how everyone got their lander ideas...

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^^ Anything you see ANYWHERE in life can be used for a new landing page idea.

-Ugly girl on subway with loud print dress? Landing page idea.
-Bum on sidewalk guilting me with his veteran credentials? Landing page idea.
-TV ad for viagra? Landing page idea.
-New cereal box design? Landing page idea.
-News article about douchebags at Republican/Democratic convention? Landing page idea.

Obviously you're not running cereal or Republican CPA offers. But you can distill any of these down to two things: what's it look like (design)? What are they trying to get you to do (conversion action)?

Or you could use spy tools or copy any landing pages you see on this forum. But you shouldn't limit yourself. Take something that strikes you and improve it.

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I spent a lot on PPV landing page testing but not get much conversion.

Can you guys guide me what should I do if I got some CTR but no conversion?

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Let us know your stats (# of clicks, # of views, offer payout, etc) and we can probably help you out a bit more. Btw, did you try split testing offers between networks? It could be that you just have a bad offer that doesn't convert. It happens more often than not......

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@maynzie:
just wondering if there's any update on this?

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Cannot believe that it is so SIMPLE! <3 Kiss~

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Yo, yeah there is seriously no reason to over complicate your process of how you go about creating a campaign. I got a simple process, its short sweet and it works, but not every campaign works, I just have standards in my head and no when to throw away a campaign instead of going further into negatives just because I can't accept the fact that the campaign is a lost cause haha

Yo I reckon next week I will begin making a few PPV posts thats for sure,

Just basically what I've said already. Firstly I will pick the vertical I want to run, whatever it is dating, payday, credit, gaming or whatever. Then I'll either get in contact with a AM i respect a lot and I know is gonna give me the real deal and not just the shit that makes them the most coin . So from there I will usually get 3 offers and I will rotate them.

Usually I like to have a quick test on simple obvious targets for that vertical, direct linking the offer to see if it even converts, if I get conversions its time to get to work

From there, I'll do as I said above, the first page is usually something scraggy as haha like a white page, head line couple dot points and a blue anchored hyperlink CLICK HERE. If you guys are spying, I bet you've seen my shit around haha. Second lander will be something a lil more professional looking, lot more colour and all that jazz. Third lander would be a screen shot of the lander of the actual offer, I cut out some of it and put in my own dot points and a click here on it and make sure it fits the pop up window of the ppv network im running with

Next, I will run 3-5x the offer payout per lander if the offer is under $7, if over ill do 2-3x per lander. Then I'll take the best converting lander, and change up the colours, no specifics at all whatever comes into my head or looks good. I'll also try a couple different pictures and CTA's. From that I can usually bump conversion rates up a couple %, if not, ill stick to the original. If I can't get the best lander to at least break even at this point, I tell the campaign to get on its knees and put a bullet in its head and move on I hate frustration, burn it alive and next campaign

From there if its breaking even or profiting! I'll begin the scaling process (I'll post about this soonish) and begin expanding on the urls I have.

Bingo done

very short summary here, but PPV isn't hard, its just a simple systematic approach. Go through those steps and tell me what you think, don't have different rules for different campaigns, just accept that NOT EVERY CAMPAIGN will work no matter how much you try on it and thats not your fault

Party on!

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I'll start sending you flowers and chocolates...what's your address?

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I just direct link in the beginning and see how things goes. if it converts i usually build 2 - 3 totally different lps and optimize the best out of them.

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Haha nah no need at all brother

For sure man thats pretty much as I do too

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Only problem I've found about this approach is that not so seldom advertisers fire a fake lead/conversion after a few dozen visitors you send. At this point you see an huge epc and start sending a river of visitors and building a bunch LPs just to find out that thousands of impressions later you had 0 new conversions after the first one.

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^ I always suspected this was the case...

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Damn dirty advertisers

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sorry can't tell if this is seriousness or sarcasm

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Great stuff. Keep it coming.

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