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Why do we target domain name variations? (6)

09-05-2012 05:27 AM #1 orlandoprofit (Member)
Why do we target domain name variations?

In the 40 day guide, on page 55, the author states that we should target domain name variations using a "sneaky trick".

He says:

"ACTION 3.2 - Create domain variations
I explained before that the PPV software basically matches the keyword you are bidding
on to the URL. For this particular PPV strategy your going to use a sneeky trick to avoid
competition and get more traffic.
You do this by also including domain variations in your targeting list by removing letters,
adding dots and slashes.
For our particular example, the primary domain was outback.com
The related domain variations are therefore:
● outback.com/
● outback.co
● outback.c
● outback.
● .outback.com/
● .outback.com
● .outback.co
● .outback.c
● .outback.
● //outback.com
● /outback.com
Add these variations to your text file."

Why is it that we are doing this? My only guess is that if the person browsing the web types the name of the URL wrong we still get him as a "target" vs only targeting the people who are spelling it correctly.

Is that why? If not then please share what the reasoning is!

Thank you so much in advance!

09-05-2012 08:09 AM #2 zeno (Administrator)

Because you are in competition with other bidders - so your goal is to bid on keywords that match your target URLs but are less likely to have others bidding on them, so you win pops at a lower cost. In the end you're basically targeting the same domain in lots of ways in order to find the best way to profit in the virtual auctions you're in.

09-05-2012 09:36 AM #3 tijn (Moderator)

^^ Yep this is the case

Also - the algorithm used by the PPV providers seems to give different weighting to domain.com and .domain.com as an example.

09-05-2012 11:03 PM #4 orlandoprofit (Member)

Quote Originally Posted by zeno View Post
Because you are in competition with other bidders - so your goal is to bid on keywords that match your target URLs but are less likely to have others bidding on them, so you win pops at a lower cost. In the end you're basically targeting the same domain in lots of ways in order to find the best way to profit in the virtual auctions you're in.
So people are typing in //outback.com as a keyword? I'm not understanding. When I go in to Google or anywhere I type in a keyword not variations of a keyword. Can someone clarify?

Basically, I understand why we are doing it, but HOW/WHY does it work?

09-06-2012 12:42 AM #5 zeno (Administrator)

PPV is based on the URL of the page people visit, not anything they specifically type into their address bar or into a search engine like Google. So if someone visits "http://www.outback.com/derp/berp/index.html" then every single one of those keywords you had above will match that URL.

09-06-2012 06:18 AM #6 tijn (Moderator)

Its because of ....

Quote Originally Posted by tijn View Post
the algorithm used by the PPV
Users dont type it, but the bidding algorithm does a simple string match (keyword in url), looks at the bid, and decides who gets the pop.

Spend less time in trying to understand and more time creating

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