Marketing power - right angle always win (19)
Suuuup GuyyS!!!
I just wanted to show you that with the right angle and some extra value you can take some % of a market even when you have competition like big brands in some big markets.
Enjoy 
...
PS: take time to look at the video.
PPS: it's awesome :P
http://www.dollarshaveclub.com/
Originally Posted by laverdureshow
I just wanted to show you that with the right angle and some extra value you can take some % of a market even when you have competition like big brands in some big markets.
Enjoy
...PS: take time to look at the video.
PPS: it's awesome :P
http://www.dollarshaveclub.com/
haha .. man the video is crazy .. I think it's a big parts of the company success.
Seen it already but always fun to rewatch, great vid indeed 
Mehdi
Originally Posted by laverdureshow
I just wanted to show you that with the right angle and some extra value you can take some % of a market even when you have competition like big brands in some big markets.
Enjoy
...PS: take time to look at the video.
PPS: it's awesome :P
http://www.dollarshaveclub.com/
The power of great copy.
awesome vid, i love it
The video is down. What was this about?
works for me lol, awesome video
Originally Posted by equadox
How on earth do they make money with those numbers... Yes they upsell futher into the sale but $3 including shipping is f all.
Volume? Haha probably not.
They have several blades available. I'm sure that it's the old marketing trick of having a low priced budget option that makes the others look like a steal. The highest priced is $9/mo and that looks much nicer.
Since customers are saving so much on the razor itself, they are also more likely to spend on post-shave creams and their other options and get them all in a convenient package.
^ Like a clickbank guru product, the front-end is to break even and the profit is made on the upsells
Originally Posted by bbrock32
Although, even if they run at breakeven overall, the big money will be made when they sell out I believe. Having a customer base of say 1M active users with valid credit cards in the system and monthly transactions is extremely valuable. They'll eventually get acquired by a big company that knows how to monetize that sweet list better than they do.
Mike (The CEO and guy in videos) is located here in So Cal. I was lucky enough to meet him at a Christmas party last year and guess what....he is just like us. A digital marketer, who had a unique outlook on how to take his skill set to the brick and mortar, hard product world and turn it upside down, into a unique subscription model that just flat out WORKS.
Where do i sign up i hate paying 20 a month for mach 3s damn it.
If I recall correctly, he's also done some standup comedy in the past, which will have helped a lot in producing videos in that unique style.
They had an affiliate program on MaxBounty a while ago
Originally Posted by tbranley
Any insights on potential rev/profit?
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