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TrafficFactory volume issue (2)


09-02-2012 03:54 PM #1 whisky (Member)
TrafficFactory volume issue

Anyone using trafficfactory.biz for advertising? I just start advertising with them but getting very low volume. Two days ago I started campaign in US, CA, UK and bidding 1 cent below highest bidder and got till today 3k impressions.

Is this normal they are having so low inventory for US CA UK or I'm doing something wrong?

Thanks


09-03-2012 06:16 AM #2 dusklife (Member)

It's a CPC platform. This means if your CTR sucks, it doesn't matter what your bid is. You're going to get shitty volume - systems such as these reward advertisers paying the most per thousand impressions. If you have a bad CTR, your cost per thousand is going to be too low for it to be worth it for them to give you impressions. When you do get impressions, you probably get a terrible session depth so click quality would be poor as well. Get it?

In somewhat simpler terms this means your banners are not good. Get tweaking!


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