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AdCenter CPVLab Keyword/Lander Setup (3)


08-26-2012 08:20 PM #1 machete ()
AdCenter CPVLab Keyword/Lander Setup

So I've been digging up info on AdCenter on here while testing out new campaigns. My only issue right now is with properly setting campaigns up in CPVLab.

My plan is to make custom landers for each of my keywords (1 KW per group) or for ad groups of 4-5 keywords. Why? To help drive up my Quality Score doing the usual on-page SEO stuff.

Because of the different landers per keyword/keyword group and the way CPVLab works with landers, it seems like I would have to make a new CPVLab campaign per keyword/keyword group.

Or is there some CPVLab option that allows me to assign landers for specific keywords within the same campaign? E.g. Keyword A sends visitors to either lander 1 or 2, while Keyword B sends visitors to either lander 3 or 4.


08-27-2012 05:04 AM #2 joejoechen (Member)

sounds like you need 1 CPVlab campaign for each group.

Or you can start your adcenter campaigns by using 1 dynamic lander that just changes the keyword.. Although i don't know how far you wanna "customize" your landers for each keywords..

I'd say start simple first, get some data then go do the customizing work. Saves a lot of time.

Joe


08-27-2012 11:52 AM #3 machete ()

By "custom," I mean having content with my keywords that reads properly cause it won't always work with dynamic keyword insertion. Then again, can't I just stuff my keyword into content that's the same color as the background?

But yeah, I'll try to keep things simple for the most part.


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