Hey guys,
I've got an offer that's doing very nice ROI's during the early AM and late PM periods, but is basically doomed to the black death during the middle of the day. Facebook's midnight adjustment period seems to be taking my campaign out of their rotation during the 12am to 2am period, where I think I'd be highly profitable.
What's the easiest way to daypart a Facebook campaign that has high returns at the start and end of my 24 hour period but takes losses in the middle of the day? Adjusting budgets will "burst" traffic and is generally a losing proposition. Also, can I change the time of day that Facebook adjusts their algorithms on my account? I really want to run during those hours.
Thanks a ton,
ATG
No one likes their campaigns being doomed to the black death.
Yes you will get bursts of traffic by adjusting your budgets, but would it be worse then just leaving your campaign as is? I'd try it.
If that doesn't work then I would try changing the account timezone to manipulate when that adjustment period happens. Not sure if it will work or not.
Can't change the timezone of a FB account once created unfortunately... But you can manage two accounts within the ad manager, so can create a second account with a 12 hr offset timezone just to run campaigns in parallel on or copy them over to. I think the only way to dodge that annoying midnight collapse bullshit they pull (irks me right off too) is to raise budget a lot and possibly bids, but that requires you to micromanage it. I.e. Hits midnight, up budget to $x,xxx, wait for some clicks to start, progressively drop budget back to safe level. Raising bids helps get that initial volume too.