Home > Facebook & Instagram > Account Issues and Questions

Ridiculous suggested bids...should I get a new FB account? (10)

08-26-2012 02:26 AM #1 chevy (Member)
Ridiculous suggested bids...should I get a new FB account?

Hey guys,

I'm a FB newbie and recently launched my 3rd campaign (UK Dating). My first two were absolutely duds with horrible ad CTR's of 0.02%. With my UK dating campaign I am seeing some conversions but the problem is the super high CPC suggested bid prices. I am getting suggested bids of $1.30-$2.5.

I've read that low CTR can damage account history and affect bid prices. Will my account history slowly change over time with the addition of high CTR ads or is it best to just create a new account to lower the suggested bids?

08-26-2012 09:18 AM #2 rich (Member)

On new accounts the 'suggested' is always high, no need for a new account, just keep pushing for a good ctr on your ads and the cpc will come down. Don't pay attention to the suggested it's never accurate

08-26-2012 10:38 PM #3 rockstar john (Member)

With new accounts you could upload a image you know will get a high CTR but will be retro disprove. It would give your account access to lower initial cpc bids faster then blind testing will but it is a little risky. Be ready when FB checks your account/s out in more detail and they will. Just appear legit and as professional as your can. Perhaps running a non-profit campaign will make you look more like a professional. This was just my experience good luck!!

08-26-2012 10:44 PM #4 rockstar john (Member)

Here's one:

08-26-2012 10:46 PM #5 rockstar john (Member)

Please note:
It WILL be retro disproved but It had .233 on a 4.1 million demo, .18 cent clicks in USA. Just make sure you don't get too many disapproval. After a 1-3 never upload that image again.

08-26-2012 10:48 PM #6 rockstar john (Member)

It works OK on Pof as well, can you see her nipples?

08-27-2012 04:17 AM #7 joejoechen (Member)

lol john, you're teaching a NEWBIE this stuff? if you dont know what you're doin you're gonna get burned really bad..

But yeah like above, in Facebook the only that matters is your "Approval Ratings", which affects how quickly / how easily your subsequent ads get approved. Your previous history of CTR doesn't matter. Yes it will drive up your "suggested bids" but fuck that, it's never the true bid. You can bid as high as $2 but if your CPC is high enough you'll still get those 15-20 cents clicks in a couple days..

08-27-2012 02:28 PM #8 stackman (Administrator)

Whether you use tricks or just take the simpler route, the idea is increasing CTR overall on your account. It technically shows your advertisements are more liked by facebook users, and slowly your suggested bids will go down.

Johns trick will work, but have very legitimate campaigns going on at the same time. Overtime up your CTR with better ads/images, and your whole account will get better overtime with better bids.

08-28-2012 09:25 PM #9 bill2727 (Member)

So is it the CTR of your ads for your entire account that effects your CPC, or is it the CPC of individual campaigns? If I have a great CTR for one campaign, the CPC for newer campaigns will be lower?

08-30-2012 10:08 AM #10 zeno (Administrator)

Quote Originally Posted by bill2727 View Post
So is it the CTR of your ads for your entire account that effects your CPC, or is it the CPC of individual campaigns? If I have a great CTR for one campaign, the CPC for newer campaigns will be lower?
Overall CTR of your account will affect suggested bids. They are suggested, it has absolutely nothing to do with how much you will have to bid to get X impressions. Though I have noticed with my older account that my initial clicks to an advert often come out cheaper than on my younger account. The CPC converged on by an advert remains the same though, so if anything it might save you a few dollars initially. It's not worth worrying about.

Home > Facebook & Instagram > Account Issues and Questions