Hello!
My question, as a newbie: does payday require a flog/farticle, fancy, elaborate landing page, and/or pre-pop (to the offer page) to work? Or is is enough to have simple LPs.
I've tested some simple LPs. Here is (just as an example, nothing special) stats from a recent payday campaign of mine:
The best performing LP, after two days:
payday is hard
its probably one of the most competitive niches in the online market space.
i would start with something easier.
341 views on ppv is not enough to decide whether your lander is working
ctr is good, but ctr is pointless without conversions
if your intent on progressing with payday loads - expect to spend at least 25-50% of order payout per target - so probably a budget of about $250 to test a handfull
Also make sure you have 2 radically different angles so you can run with 2 popups and 2 landers
thx tijn.
yeah, I recall that you posted about the competitive nature of payday in another thread. I just had to write this (whiny) thread to let off some of my steam. And, sometimes, fighting against odds, can really help motivate me. (But not at any cost. Maybe I should try some other type of offers.)
Also, many thanks for the feedback/information about the data (number of views), landers, input in terms of cash, and about making decisions. Very much appreciated!
Just to check if I understand things correctly:
Fictional payout: $5 per conversion. I.e. $1.25-2.5 (25-50%) per target.
If ten targets (five keywords and five URLs), then: 10 x $1.25-2.5 = $12.50-25 budget for testing one thing, e.g. a lander.
If 2 popups (direct links to the offer) and 2 landers, then: 4 x $12.50-25 = $50-100.
Well, the figures sort of add up, and it all make kinda sense, so I guess I understood it correctly. I wonder if these models holds for all types of PPV or only payday? (Tough question to answer, I know, as there are probably no absolutes in this line of work.) Man, running PPV campaigns can quickly escalate in terms of costs. Still, it is a fascinating market.
Its not a hard and fast rule
but yes - the more variables the more budget you need before you can decide on the winner.
if the offer payout is lower - the % goes up
like email submits - i spend payout per target to test
check out the 40 day guide where all of this is explained in more detail
its not an exact science and once you have gone through 20 or so campaigns and found some winners and losers you develop your own guidelines.