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Scaling PPC Traffic? (6)

08-20-2012 05:30 PM #1 zealous (Member)
Scaling PPC Traffic?

Whatup STM!

Right now I have a winning campaign on adcenter and will soon have it scaled to all the available volume on there (without tremendous nichefication and diminishing returns).

Since it's winning on adcenter and I'm constantly getting new data and improving CVR, I was curious... what is the next logical step to scale to?

I don't think Google would like the camp (CTA is software install), but I was thinking about Facebook maybe? I want this to be as sustainable as possible though so perhaps Facebook isn't the best idea (heard they don't allow software).

Media buys? I really don't know what to think of next.

I tried CPV and it didn't look promising at all... PPC is working so well because of the nature of search traffic, so I was hoping to find another PPC-esque traffic source with a lot of volume.

Your thoughts?

08-20-2012 06:19 PM #2 tate (Member)

I know couple of years ago google did not like anti virus type of software downloads, maybe verify it with the merchant. But yeah, google adwords seems the next logical step. If the target is US, perhaps try the 2nd tier search engines - hoping that there will be some volume there.

08-20-2012 09:33 PM #3 zealous (Member)

Quote Originally Posted by tate View Post
I know couple of years ago google did not like anti virus type of software downloads, maybe verify it with the merchant. But yeah, google adwords seems the next logical step. If the target is US, perhaps try the 2nd tier search engines - hoping that there will be some volume there.
Blegchh I will not be toying with 2nd tier search engines. 7Search.... don't even get me started on 7Search.

Anyway, I found a pretty cool service called Chitika. They basically serve ads on sites similar to adsense however the targeting is all search-query based, i.e. a user searches for "football jerseys" and clicks on a site, the service then logs the search query that brought them there and the bidder's ads are displayed. Seems pretty sweet.

Anything else? Media buys seems rational as well...

08-21-2012 12:03 AM #4 tate (Member)

you could try advertising on buzzdock via sitescout. The ads appear above the google ppc ads for those who have the tool bar installed. Do you know your demographics ?

08-21-2012 01:25 AM #5 zealous (Member)

Quote Originally Posted by tate View Post
you could try advertising on buzzdock via sitescout. The ads appear above the google ppc ads for those who have the tool bar installed. Do you know your demographics ?
For certain angles yeah 100% but I have money keywords already as well.

02-27-2013 08:57 AM #6 jlfarley (Member)

Quote Originally Posted by tate View Post
you could try advertising on buzzdock via sitescout. The ads appear above the google ppc ads for those who have the tool bar installed. Do you know your demographics ?
Any idea how to set this up? I went on Sitescout but couldn't find anything

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