Facebook Question. (5)

hey guys,


#1 should I go cpc and then switch for cpm when I find my best ctr image?

#2 where should I bid? they always suggest a bid between x and x...

Thanks.

Chris,
I would suggest bidding half of the recommended bid on Facebook as a starting point. Depending on how much visibility you receive, adjust the bid.

A

Don't bother with CPM unless all you're after is "Likes"

If you're using a new account, the suggested bid range is ridiculously high. So bid slightly over the lower end of the range. As your CTR gets established the suggested bid range will go down. As your account gets more aged, suggested bids for other campaigns will get more realistic.

Depending on how many ads I have in a particular campaign, I'll usually set my daily budget at around $10-$15 dollars. Then I'll bid very high (a little over the suggested bid range) for each ad. The reason for this is that, with higher bids, you're able to leverage yourself outside of the FB ad delivery algorithm (at least it seems that way) so that your ads are all displayed relatively evenly and you're able to determine which ads really do have a good CTR.

Experienced FB users know that if you bid within a suggested range and start a campaign, FB is going to start giving impressions to ads.. once and ad gets a click or two, all of the "weight" will end up having the FB ads algorithm favor that single ad, leaving you with a bunch of ads that received next to no impressions - the issue here is, how can you be sure that the OTHER ads weren't better than the one favored much too early?

That's why I bid high initially and am prepared to lose a few bucks. I've been surprised enough times to make it a common practice.

Other ways around this is creating a campaign for each ad, which is pretty tedious unless you're using automation software.

Originally Posted by tical

Don't bother with CPM unless all you're after is "Likes"

If you're using a new account, the suggested bid range is ridiculously high. So bid slightly over the lower end of the range. As your CTR gets established the suggested bid range will go down. As your account gets more aged, suggested bids for other campaigns will get more realistic.

Depending on how many ads I have in a particular campaign, I'll usually set my daily budget at around $10-$15 dollars. Then I'll bid very high (a little over the suggested bid range) for each ad. The reason for this is that, with higher bids, you're able to leverage yourself outside of the FB ad delivery algorithm (at least it seems that way) so that your ads are all displayed relatively evenly and you're able to determine which ads really do have a good CTR.

Experienced FB users know that if you bid within a suggested range and start a campaign, FB is going to start giving impressions to ads.. once and ad gets a click or two, all of the "weight" will end up having the FB ads algorithm favor that single ad, leaving you with a bunch of ads that received next to no impressions - the issue here is, how can you be sure that the OTHER ads weren't better than the one favored much too early?

That's why I bid high initially and am prepared to lose a few bucks. I've been surprised enough times to make it a common practice.

Other ways around this is creating a campaign for each ad, which is pretty tedious unless you're using automation software.

yes thanks guys!