I have a campaign that has a single ad running. The ad has been running a few days. I wanted to split test other images against it, but all the traffic is going to the original ad. Whats the best way to test new images and ads. I was thinking:
A) make a new campaigns for each of the ad variations duped a few times
B) put every variation into a single CPM campaign and take the winners to CPC
Opinions?
Create two campaign.
A) normal campaign
B) test campaign
Add all your new images to B. Select the only the best and bring over to A. Over time, A will only have the best ad copy. Try to have 7, one for Monday one for Tuesday and so on... If you have some money to spare, you can create more than one test campaign
Alternatively, if your offer allows different countries...
Test image 1-5 in country A
6-10 in country B
11-15 in country C
After running for some time, select the best from ABC and add it to country D or duplicate to ABC