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France Diet Media Buy - Direct With Publisher (15)

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Need help with this campaign as its my first international media buy direct-with-publisher, so I'm making it a follow-along.

Traffic Source: working directly with a French news site. Placements geared toward female 25+.

Budget: $1k USD

Campaign Flight Dates: August 14 to 19

CPM: $0.60 (0,5 euro)

Frequency Cap: 3/24

Ads:







Landing Page:



Offers:

Digest-It, Acai Berry Select. Both CPS, running with EWA

Adshuffle Stats So Far:



Thoughts So Far -

CTR is rocking at 0.3%+ for the diet ads, which equals a $0.16 CPC.

Haven't gotten any conversions yet, but I think that's because I'm trying to use a 2-step trial lander for two CPS offers. Landing page CTR to offer is around 12-13%.

Overall this is definitely something I could see working. The issue is there's literally no trial offers for France on any network at the moment.

Your feedback is appreciated.

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i don't have much experience but

i think you can split test this landing page with other squeeze page and collect emails

and also you can add exit popup in this landing and offer free guide or something and collect emails

happy earning

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CTR to offer could definitely be higher. Try exit-pops, autoplay the video, make the button stand out more, etc.

If you're buying direct with a publisher YOUR AT AN AWESOME ADVANTAGE. Make your ads look like they're actually an article on their site. This wont affect ad CTR much if you at .3%, but it should affect overall CR.

Hope that helps.

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wow, terrible french translation man !! 'diète' dont even exists we say 'Régime' ... all other sentences are wrong...

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oh 'diète' as 'Une diète' ! in this case its feminine and it more used to say 'stop eating'

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invest 5 bucks and get real translation from native speaker

http://fiverr.com/sushie/do-your-french-homework


*THIS IS NOT MY GIG NOR I AM AFFILIATE WITH THEM IN ANYWAY I AM JUST HELPING *

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yep diète doesn't really fit , it's just "régime" .

also "par utiliser" is wrong, change it for "en utilisant" .

You can definitely try some congruent banners with the site's look.


Mehdi

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Get better offers.

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I wouldn't say that-- it's a CPS offer NOT a free trial CPL offer he's promoting ...

... it's a LOT tougher to get someone to really whip their wallet out and buy something.

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Wow, I've seen a lot of banners with a bad translation from international affiliates, but these ones are certainly the worst of them

You should really get them translated by a native speaker, as recommended above. This terrible translation could be responsible of your high CTR, I mean, seriously, I don't want to make fun of your work, but the adcopy sounds very ridiculous in French
It does not seem trustworthy, IMHO.

I wish you all the best with this camp man

PS: May I ask you where did you get these creatives translated?
If it was done through OneHourTranslation, please give the name of the person who did the job so I can blacklist him/her for my FR to EN translations

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This. There are trial offers out there.

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sent you a PM

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got run trial if you can. CPS on this stuff is tough.

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I can't PM yet. PM me your AIM/Skype.

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your french just sucks bro

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