Hey guys,
I was curious if I create 30 banners and I want to test them all should I test them 5 at the time or all at the same time? (in the same campaign)
Thanks.
In my brief experience in media buying I realized it really depends. I would consider;
- Where are you getting your traffic? if buying on networks: IE: FB will only deliver ipms to 4-5 banners at a time. Exoclick would do about 4. so if you have 30 banner, make 6-7 campaigns of 4-5 banners.
- If you are going direct with a publisher you can test as a many as you want on ur adsever hence you'd be spreading your daily purchased imps (if buying flat rate) over 30 banners. so 1000,000/30= 33,333 imps per banner. pretty simple stuff.
- Another reason you might want to make dif camps might be cause you are targeting different demos, angles etc.