Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

---

Having Trouble Driving Traffic on AdCenter (9)

---

Hey guys,

I wanted to ask and see if anyone can point out a mistake I'm making that I don't see.

I'm running a toolbar download on AdCenter as my first paid traffic campaign. So far I've been taking it real slow, but not entirely on purpose.

Here are my stats:

• $168.32 Spend
• 135,290 Impressions
• 1,774 Clicks
• 1.31 CTR%
• 3.45 AVG. Position
• 0.09 AVG CPC

Resulting in $117.70 revenue. So, I'm down $50.62. These are stats since July 1st 2012. My $10/day budget is often not being spent each day.

What bothers me is I'm failing to find a way to increase the traffic now that I want it at full blast. I don't feel my ~100 clicks/day is enough to optimize my LP on, and even if it was, it's not enough traffic to reach as little as $50/day with my $2 payout.

Now - I was told that you always want to bid high initially to get a higher ad position and optimize Ad CTR before slowly bidding back down to your target bid - for the sake of quality score.

How long should I let this process go on? I'm already getting Ad CTRs between 1.9 up to 3.0 on good days, but my average position averages out to 2.90 the last 7 days. I've just raised my bid from 0.10 to 0.22 to try and get that closer to 1.

How long should I overbid, and assume negative ROI, for the purpose of bumping up my average position?

Am I missing a method I should be utilizing to increase my traffic?

---

Doing the Olympic tv thing?

---

Not pushing TV Fanatic, but it is a toolbar unrelated to the Olympics.

---

I don't think you need to bid higher on this one, you're already in the top spots and your ctr is good !

What's your average QS on your keywords?

Are you sure there's more traffic to get from this campaign ? cause at position 2 you should see a large chunk of what's possible.

Also :
- you can try to set a high daily budget, I typically set 1000$ if i want 100$, etc ..
- selected "accelerated" in advanced budget options
- select only search network (most clicks from content network on adcenter are fraud)
- select only desktop and laptops

Best of luck!


Mehdi

---

Hi Mehdi,

My average QS is roughly 6.5-6.6. I've already adjusted the campaign settings to reflect your suggestions a few weeks ago, so at least that lets me feel I'm in the right direction.

I snooped around in my SEMrush trial and the top competitor is bidding on a TON of keywords. Maybe that's the answer to this one. I'm already bidding on 200+, I kind of felt I might be doing something wrong if I needed so many.

The mystery continues.

---

Use google keyword tool and check your keywords exact local search. Maybe you are bidding on keywords with low local search.
Also, use the tool to add more keywords. Max 4-5 keywords per adgroup and they must be very related to the ad.
Remove keywords with less than $1.00 CTR.

---

Right after posting that my QS was updated - average is now around 8.

I understand basic keyword research, and these are fairly low volume terms, I just wanted to make sure I wasn't making an error in my campaign settings or had a particular part of my stats I need to improve. Why 4-5 keyword per ad group? To drive up the adgroup rating?

I think I just found a new angle to work on, I'll post how it goes in a few days.

---

Something just "clicked" after reading this again - I believe what you're implying is that the top 3 spots share the same total impressions? Is this true?

Learning 2 new things everyday!

---

probably not the exact impressions but pretty close yeah , i'f you're in the top 3 that means you are doing something right, and you'll have good volumes, just keep improving your ctr, and put a high daily budget, like 10000$ and see if you get more traffic after one or two days, i'm doing this for some of my campaigns and it's working great, it takes a couple days but it gets x3 or x4 volumes


Mehdi

---

Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)