Hey all,
doing some media buys and a bit confused about paying/making offer to a pub on unique monthly impressions or the overall monthly views?? Anyone knows?
what does your data tell you?
if you dont have data on that site (by running thru a rtb or sumptin) then you need to base it off worse case
and work to gain some point of leverage in your deal....
Hey Polar thanks man...yeh that's what I figured...lot of the low hanging fruit porn sites aren't on networks and it seems like I have to see what would the best/worse case scenerio be in terms of ROI to make an offer profitbale. but it's a bit hit and miss since I don't know the site's reaction to my offer don't you think?