Getting Into PPV, Newbie Questions Needed Answering.. (5)
Alright it's time to help a stacker out, I'm pretty new to Affiliate Marketing in general.. Only been in this biz for about a year, so the little details are sometimes my biggest problems.
ANYWAY, if someone has some free time, please feel free to answer my questions & ask any other questions you may have. Hopefully the big players can help us out.
My Questions For PPV:
1) - I'm bidding on pretty targeted URL's (http://sitename.com/products/watches). Obviously I'm not going after watches, it was just an example. BUT it seems like when I go this targetted, I get absolutely no traffic on LI.
My CTR's are huge, 20-30% CTR which supposedly is pretty top notch for PPV, But I've managed to bring in about 180 Impressions over the past 3 days. Even at a 500% ROI on 180 Impressions it's maybe $10/day profit.
That leads to my question - If I'm bidding on a inner page of a website at minimum bid and someone is targeting the homepage at a 2x bid, is he going to be grabbing all my traffic?
Just to make a note - the keywords im targeting have over 100k searches/month based on the GAKT. So it's not like im targeting tiny keywords with no volume.
2) - A prime example - I created a campaign targeting a few keywords with about 60-80k searches and I'm still yet to receive 1 impression from the keywords. Do keywords hardly ever get popped up? Im ranked #1 on LI for the keywords.
Any recommendations anyone? Would be great if someone could put me under their wing and help answer any questions I have over skype. Hopefully I'd be able to return the favor. I have had success in different traffic sections ($xxx,xxx profits) so I'm not a total newbie.
Thanks!
1) 20-30% CTR is an awesome CTR for PPV, it doesn't get much better than that so congrats. Just keep in mind that most of the traffic will go to the highest bidder or two, and then the rest is dribbled among the remaining bidders according to the next highest bid position. This is how most PPV networks do it, especially Leadimpact and Trafficvance (somebody correct me if I'm wrong?). If you've got more than a few people bidding higher than you then you're never going to get enough impressions (on most URLs), especially since you're bidding is so targeted. Since your CTR and ROI are so high I would just raise your bid and see if you get more traffic. High converting traffic is profitable traffic, so if you need to bid higher then so be it...... With that being said, it has been my experience that once you start bidding past the root domain the volume is pretty lackluster, that is unless it's an Alexa top 10 root URL like facebook.com, yahoo.com, etc..... If you max out on volume for that particular URL see if you can carry over the same idea/angle/targeting on another high volume URL. Also you can duplicate the campaign on another PPV network and see if it sticks.
2) Keep in mind that high volume keywords in Google Adwords are not always high volume in PPV networks. You can use Adwords volume as a general indicator, but as you know, PPV traffic comes from adware installs, so each network has a skewed demographic, which subsequently results in skewed keyword/URL volume. Plus, 60-80k monthly Adwords search volume isn't that much once you translate it to the much smaller user base of whatever PPV network. Generally speaking, Adwords keywords that have good volume on PPV networks usually have monthly search figures in the 7 figure range. Generic words like "diet" and whatnot.
Also, even if you're first place for certain keywords, there might be other people bidding higher on URLs that contain those keywords, hence the volume goes to them. So it's probably either that or the volume on those keywords is just low to begin with.
1) highest bid wins - always
with link tail URLs you need a lot of URLs to get volume.
Also in my experience you need a lot of budget to test because you still need around 100 impressions per target before you can make a sensible decision on whether to continue bidding on that target.
2) remember that PPV is exact match and your "search" volume might be broad match. So if your keywords exist of multiple words its less likely LI will match it.
I recommend you read through the 40 day guide - link in my sig - if you have not already done so.
1) You should add root domain to your campaign and keep it inactive. This way you will be able to know how much to bid to get targeted traffic with that level of ROI you can go aggresive with bidding.
2)You can always contact support about keyword suggestion they should be able to help you out 
and ye Keyword tools not always work on PPV cuz different installs interest different demos.
Johnny
Thanks, Appreciate it guys.
I guess I have to go a lot broader to grab traffic.
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