Hey everyone, I'm seeing some odd fluctuations in my conversion rate and was wondering if anyone has seen the same. Basically whenever I open up my campaign budget my conversion rate drops quite a bit. For example one offer I was running was converting at roughly 5% with $100/day budget and after I increased it to $500 it dropped to about 3.5%. I've checked site ID reports to see if anything has changed but the sites I'm being displayed on has almost remained the same. This also isn't the first campaign this has happened too. Anyone have any insight into this?
are you dayparting? you may be receiving daytime traffic which doesn't convert as evening traffic. And, you were not receiving much of it because the amount of traffic JT would give you was limited with your daily budget settings
Yeah that could be it, I'm going to test it out thanks man.
If your CTR on ads drops too could be a frequency cap issue.
The frequency cap is what I originally thought too, do you know what they default to now that you can't set it yourself?