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Top 50 Facebook Countries and Their Bid Prices (12)

08-02-2012 11:39 AM #1 BevoRyan (Member)
Top 50 Facebook Countries and Their Bid Prices

Hey Guys - I've put this together and thought this may be useful for some of you who are big with international traffic. Some pretty interesting stuff here, especially with these emerging countries. For easy viewing, ive pasted chart below. I also made a blog post about this here: http://blog.bevomedia.com/2012/08/02...nt-bid-prices/

Enjoy!

08-03-2012 09:52 AM #2 tijn (Moderator)

Whats the source of the data?

Here is another useful list of CPC and CPM rates by country:

http://www.socialbakers.com/facebook-advertising/

Users by country

http://www.socialbakers.com/facebook-statistics/

like the top 5 countries by user growth in last month

08-03-2012 11:10 AM #3 fsl234 (Member)

Great Share BevoRyan Thanks for that

08-03-2012 11:54 AM #4 BevoRyan (Member)

Tijn - it was taken directly from Facebook on a brand new advertisers account. Good link!

fst234 - thanks

08-04-2012 07:03 AM #5 tijn (Moderator)

Originally Posted by BevoRyan

it was taken directly from Facebook on a brand new advertisers account. Good link!

Nice! Someone should do a similar table for aged accounts and see if there is a markable difference

08-04-2012 12:37 PM #6 polarbacon (Moderator)

Originally Posted by tijn

Nice! Someone should do a similar table for aged accounts and see if there is a markable difference

yes there is a big difference, this chart is kinda useless due to the fact FB takes into account your performance history when quoting bid prices...

you all end up paying the same bid price...age of account has no effect on bid price...its just the way FB quotes the price range to you that changes with performance

08-04-2012 11:40 PM #7 aimaffair (Member)

Thanks, really could have used this earlier today!

08-04-2012 11:46 PM #8 BevoRyan (Member)

The list can be useful for newbies especially since they are most likely starting off with a brand new account anyway

08-04-2012 11:49 PM #9 BevoRyan (Member)

Polarbacon - in your opinion, how many ads would you like to be approved to demonstrate a significant drop off in bid prices? Ive seen accounts with just 5-10 ads approved with a big drop off. I can prob do another version of this chart on a perfect approval rating account and we can compare.

08-05-2012 01:19 AM #10 allthegold (Member)

Facebook's quote algorithms take into account the user's overall CTR for all campaigns. It has nothing to do with how many ads have been submitted or the age of the account.

I recently ported some 0.50% CTR ads onto a new account and the bids went from what's listed in Ryan's table to pennies after a day.

08-05-2012 02:00 AM #11 pancakes (Member)

Originally Posted by allthegold

Interesting! So in theory, in order to get lower account-wide CPC's, one would submit high CTR ads (e.g. cute puppies) with a low budget?

08-05-2012 03:16 AM #12 allthegold (Member)

Originally Posted by pancakes

Interesting! So in theory, in order to get lower account-wide CPC's, one would submit high CTR ads (e.g. cute puppies) with a low budget?

Actually, no. Here's why:

Facebook, at least recently, doesn't give you lower CPC's based on account history beyond avoiding obscenely high starting CPC's ($1+ clicks). Even when I'm starting a new campaign I'm always going to pay street CPC's until I prove to their algorithms that my ads are going to do consistently high CTRs. The quote FB gives you is only a projection of what you'd be paying for a set of users assuming that your new creatives match the account history CTR. For the most part it avoids giving you a leg-up with new creatives beyond avoiding the highest rates.

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