Google Updates Play Store Developer Policy, Puts The Smack Down On Intrusive Advertising:
http://www.androidpolice.com/2012/07...d-its-cohorts/
Airpush confirmed that they are issuing a new SDK compliant to the new policies.
Yep, got this from Airpush a few days ago:
Hello Airpush Developer,
As they do on a regular basis, Google has released an update to their developer policy for the Play marketplace. In order to fully comply with the requirements included, we will be releasing our SDK 5.0 within the next few days. This SDK update will be in complete compliance with the new Developer Policy.
Not only will SDK 5.0 be in compliance, but you will also see improved performance and CPMs. We will message you and notify you in your account as soon as it is available. No other actions are necessary on your part, as Google has granted a 30 day window to make the required changes.
Airpush SDK 5.0 Components:
Google Compliance: Full compliance with Google’s new developer policy, which requires a clear opt-in mechanism for data collection and ads outside the app, enhanced controls for ad content, app attribution, and other requirements.
Lookout Compliance: Full compliance with Lookout Mobile’s new advertising guidelines, which requires opt-in, opt-out, app attribution, data security, and other requirements.
SmartWall: Our revolutionary in-app ad format which outperforms all other in-app ad formats on the market. SmartWall is a full-page ad format which dynamically optimizes between multiple sub-formats including Rich Media, AppWall, Dialog Ads (new!), OfferWall, Video, and Interstitials. SmartWall is the only full-page ad format you will ever need!
Enhanced Push: We made significant improvements to our flagship ad format, Push Notification Ads, by enabling images and various display templates.
Bugsense Integration: Our exclusive partnership with Bugsense, a leading provider of app crash analytics, provides Airpush developers with free Bugsense licenses and deep integration between our respective SDK’s and reporting tools.