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Cleaning a xxM sized email list for cheap ! (12)


08-01-2012 11:27 PM #1 mehdi (Member)
Cleaning a xxM sized email list for cheap !

Hi everyone,

I saw a thread about emailing and I taught i'd share a technic I used in the past to clean up databases of millions of emails.

I used to have an adult ad network on the french market, and we were sending 5 millions emails/day, so maintaining a low level of hard bounces was critical.

What i used to do is outsource the cleaning to some companies in senegal (you can use philippines, or else ..) for very cheap, and ask them to :

- select each email and search for it on Facebook
- if it gives a profile it's good if it doesn't mark it "critical"

And that was it, a huge improve on my bounces and more generally my emailing performance

One can argue that we might miss some real people that aren't on Facebook, well, they now have 950M active users and it's only growing, and like they say, "data is king, talk is cheap" , this technic made me more money than when i wasn't using it !


Cheers,
Mehdi


08-02-2012 10:11 AM #2 tijn (Moderator)

How much did you pay for cleaning - say per say 1000 emails?


08-02-2012 10:21 AM #3 sntr (Member)

http://verify-email.org/


08-02-2012 03:33 PM #4 mehdi (Member)

The cost was around 2-3$ per 1000 emails, we paid hourly but we automated the whole process (auto-next, auto-email filling, quick tag buttons, .. ) so they used to go through a lot of email per hour.

@Sntr > yes there's also services like that and datavalidation.com but i've never used them so i can't speak for that. Also there was no such service on the french market, so we had to do we the little tools we had ^^



Mehdi


08-02-2012 03:53 PM #5 sntr (Member)

verify-email.org is market proof.

it connects to domain's mail servers and using server language "asks" if given email address exists on a given domain.


08-02-2012 05:07 PM #6 Ryan Eagle ()

Are these opt-in lists or not?


08-02-2012 05:15 PM #7 harrypotter (Member)

this is what i used before -> http://email-verify.my-addr.com/bulk...nline-tool.php

super cheap solution...

ranges from $0.5 to $0.1 per 1000 emails (depending on quantity)

as for results, this is what you see:
- ok - email address exist and correct
- fail - email address not exist
- unknown - can't verify this email (you do not pay for it)


08-02-2012 07:06 PM #8 rock (Member)

Just tried these guys the other day >> http://www.briteverify.com

If you make an inquiry they'll run 5000 for you to test it out. It's .01/matched email.


08-02-2012 07:39 PM #9 pancakes (Member)

Just curious, why is it bad to have a high level of bounces?


08-03-2012 12:20 AM #10 mehdi (Member)

Quote Originally Posted by Ryan Eagle View Post
Are these opt-in lists or not?
single opt-in yes!



Mehdi


08-03-2012 12:22 AM #11 mehdi (Member)

Quote Originally Posted by pancakes View Post
Just curious, why is it bad to have a high level of bounces?
it's a criteria that affects your emailing performances, like %complaints rate etc ..

the higher the hard bounce (email doesn't exist) the more the list can be auto-generated or old/bought.

and it's bad for the mailer's ip addresses , hehe.


Mehdi


08-03-2012 10:45 PM #12 harrypotter (Member)

mailing is an art - it's abstract for most

hard to learn & master


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