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How long do you tweak your campaign before giving up? (4)

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I'm currently running a download offer on AdCenter as my first paid campaign.

It's a pretty small market, I go through my $10/day budget around 10PM with ~100 clicks.

Right now I'm in the hole ~$125 with~$90 revenue. Personally, I'm completely fine with being down double-triple what I am now as long as I continue to see the light at the end of the tunnel.

At what point do you usually throw up the white flag? If your answer involves financials it is probably best to use a general ratio.

Looking forward to hearing what kind of losses I should tolerate.

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General rule of thumb - when spend exceeds 3x the value of a conversion. This however, can is a loose rule and can vary off your situation. If a KW has NO conversions with 3x spend, then optimize it off. If a kw/placement is negative but is getting conversions, then experiment with the bid price until you can draw an educated assumption.

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That's what I have been following for the initial testing, but what about when you decide to dig a little deeper because you see potential?

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125$ for 90$ revenue is definitely a good sign.

now you need to find what is it that's keeping you from being profitable :

- is the your bid too high ?
- is your QS good ? can you improve it ?
- is your CTR good ? can you improve it ?
- if you're using a landing page, is the ctr% good ? can you improve it ?
- if the offer is available on other network, split test to see if you can improve conversion rate too ..
- etc etc ..


Mehdi

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