How To Bank With Opt-In CoRegistration Paths - Part 1 (18)
OK, you asked for it, so here you have it. This is a Tutorial to show you how you can bank with opt-in co-registration, aka. Co-reg with no PIN submit.
This is going to be a 2-part tutorial as it's such a big subject – 1st Part is an Idiot proof guide detailing what you need to know about this type of coreg whilst the 2nd part will be a mini walkthrough.
Anyway, let's get on, so grab a coffee / beer / tequila shot because there's a lot going on here...
1 – What Is Opt-In CoRegistration? How is it different to PIN Submit CoReg?
In its simplest form, opt-in co-registration is a path of single opt-in offers placed on the back-end of any sort of sweepstakes / prize / gift card / daily deals / survey offer. This is very different to PIN submit co-registration as the user is presented with a wall of offers which are clearly optional and can be entered by just ticking a box.
When the user ticks the box, they've opted-in, and the publisher sends the required data fields to the relevant advertiser via live feed.
This is very different to mobile PIN submit coreg which deliberately disguises the advertiser's PIN submit as a mandatory step to receiving the prize / deal / gift card, but the process works just as well as PIN submit coreg has done in the past.
These co-registration leads are low commitment so they are low value leads. Payouts in my experience range from £0.20 to £5.00. The lower end of this payout scale is much more common, the higher payouts are much harder to find and will involve additional pre-qualifying questions when the user ticks the box.
2 – How Can Tick Boxes Make You REAL Monies?
I know what some of you may be thinking... How can I bank as much as $8 mobile PIN submits from tick boxes paying out less than 50 cents?
Opt-in co-registration is a volume game. You need AS MANY offers as you can possibly fit on your path. You need not 1, but 2 pages of offers. You probably want at least 10 advertisers to think about profit.
Keep in mind, 1 user may opt-in to 8 offers, whilst another user may opt-in to 0. You need as many different advertiser offers available on the path as possible, and as with mobile PIN submit, you need to keep the user in the path, so you will need an exit offer which actually delivers on what you offered on the landing page.
You can also use some of the tricks you learnt from the mobile PIN submit days to keep you user engaged in the path. Progress bars, anyone?
At the end of every day, as with all affiliate arbitrage, you need to make sure your revenue outweighs your spend, then you're golden.
If you're losing money, you need more offers or you need to increase your landing page CTR. Simple as that.
3 – Where Can You Find These Co-Registration Offers?
There's 2 ways of putting a path of opt-in advertiser co-registration offers together. But there's pros and cons to each.
a) Direct
This is my preference, but it's stressful and a lot of work! This route is not for the faint hearted. You need to hunt down co-registration advertisers, contact them, sign a deal and wait potentially months for payments. On top of that, you will have to put the path together and optimise yourself. You will need to submit data to the advertisers in real-time in a variety of formats. I will try and show an example of how you do this in part 2 of this tutorial, but it's not easy.
The upside of having direct relationships is you will have much more control over your path, you will get direct payouts and will be far more likely to profit this way. Furthermore, if you find an advertiser on an existing co-registration path (which you should do) then it means co-registration works for them, and it won't be hard to convince them to try you out too.
b) Brokered
I would suggest those with limited time and limited resources start this way with the aim to building to the above. You can broker offers as it saves vast amounts of time chasing advertisers, trying to build a direct relationship and setting up the live feeds all by yourself.
The downside here is the broker will take at least 10 – 15% on every opt-in co-registration lead you generate and in a game where every cent counts, this really takes away from your margin.
A couple of places you can join to broker advertiser offers are:
http://www.coregmedia.com
http://www.opt-intelligence.com
I've not joined either of these but I believe they are primarily US offers here. Our own Stacker, Mehdi, is reporting good things so far on OptIntelligence.
So don't wait, GO! Split test their opt-in coreg paths with SP and GT and see what works best for you.
As mentioned in other threads, I've personally seen upward of $1+ RPU on an in-house opt-in co-registration path....
So, stay tuned. I'll post Part 2 up here shortly which will be like a mini walkthrough on how to create your own opt-in coreg path. 
P.S - I wrote this at 2AM, I felt I owed this to you guys. Still because of this bits and pieces might not make TOTAL sense, so just fire away those questions if you have 'em.
Great information, thanks for the writeup richard.
i've been working on diversifying how I monetize my paths, I'll test the two and report back, might even see how it performs tacked on the back of my SP/GT path. looking forward to part 2 
Great post richard !! Thanx
Mehdi
PS : The images do not display correctly, we get the imageshack frog thingy.
Thanks for the writeup Richard. Just the other day I came across leads.tracking202.com, which seems like a perfect fit for coreg lead distribution.
Very interesting Richard. It seems like some hot potential.
Been waiting for this thanks. Nice to see coregmedia is confirmed as non mobile? I was unsure about this.
Top post. Looking forward to Part 2 
Do you use any 'preselling' techniques / copy on your landers to increase the likely hood of them completing at least a couple of optins?
What about order of the optins shown - have you splittested this?
Finally - anyone using the "new" Leads202 for this sort of stuff? Seems to be made for your option 1) direct optin deals.
As far as i know leads202 hasnt released yet. Has this changed?
Im sure it was open like two months or so ago. There was a webinar where they were selling a limited number of seats.
Originally Posted by jarad12
http://leads.tracking202.com/pricing.php
Originally Posted by jarad12
Originally Posted by tijn
Do you use any 'preselling' techniques / copy on your landers to increase the likely hood of them completing at least a couple of optins?
What about order of the optins shown - have you splittested this?
Finally - anyone using the "new" Leads202 for this sort of stuff? Seems to be made for your option 1) direct optin deals.
I know some companies who do prize paths, and then will put something above the offer wall like: "Thanks for entering to Win an iPhone. Earn 5 more entries when you TICK one of these offers."
Those sort of incentives sky-rocket your opt-ins.
One thing I will try and touch on in Part 2 (which I'm writing up this week) is ways you can increase opt-ins in lots of different ways. For example, you can disguise your tick boxes in a survey style.
However, the problem with using tactics to increase opt-ins, is your quality will drop through the floor. This isn't such an issue if you run brokered offers as you're leads are batched in with 1000's of others. And I don't think anyone checks too much. Not in my experience anyway. But if you're running direct, you're going to run into difficulties if you send too many incentivized leads like that.
As for split-testing - this is a very good question.
When you've created your own path, it is KEY to your long-term success that you be optimising / ordering your path to yield you the highest return. This is a bitch of a manual job when you have 20+ offers on your path.
So we are building a back-end algorithm which works out the revenue per offer per page view. So say one offer has 20 views and 5 opt-ins at $0.30. Yet you have another offer which has 20 views and 4 opt-ins at $0.60, then the second one will get ranked top.
However, there is an issue with this logic in that the top offer will naturally always receive a higher number of opt-ins due to its presence. The bottom offer might not always be viewed or considered by the user, so every offer needs to be tested in the same position before we can find its deserved position in the wall.
where is the part-two bro? still waiting for this!
Thanks for the info already!
I'd love to be able to do some solid damage with co-reg once day, anyone having success (I'm sure people are but are keeping quiet :P)
-dub
Coreg is still strong. It's not as easy as it used to be though.
RPU's are about 60-70% of what they were 6 months ago (due to inevitable PSMS changes and compliance hammers).
If you can still get cheap users to the path with high converting LP's it works.
On a good day I can hit .50 cent RPUs with silverpath, havent tried any other coreg methods.
Campaigns previously making $0.80-1.00 consistently are now showing about $0.50-0.60 RPUs.
Still works if you can pull value from users in alternate methods before or after the path.
Originally Posted by goobyplz
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