So I started my first PPC campaign yesterday. I chose a simple email lead, test and keep game offer that converts on first page email submit.. So I thought this should be an easy offer to convert.
Anyway.. I've had 136 clicks through facebook to the offer and not a single one has converted. This seems odd to me.. Surely at least one person would enter their email.
Now is there a chance that the offer isn't tracking conversions or is it more likely me doing something wrong?
Thanks!