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"The Angler" - A 30 Day Challenge by Andrew Scherer (18)

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About the Challenge

• Inspired by Mr Green's STOP ignoring angles! thread, I figured I needed some practice on my angles because what I've been launching is too general.
• For now I am focusing on PPV and I'm working with a budget of $1.5k.
• Everything I make will have a distinct angle to it, starting with this challenge title lol.

About Me
I've been involved in IM, specifically SEO, for 6 years. Never really got motivated to get into paid till I subscribed and saw the resources we have available here. I'm learning this one step at a time. At a minimum I'd be satisfied to add something new to my skillset, ecstatic to add another source of income at best.

Goals

1. Launch 1 new campaign per day with a unique/weird/interesting angle and show it to you.
2. Break-even. Even though I don't expect this to happen, it would be nice.
   

Hopefully through this challenge I can share decent ideas or creatively inspire you to improve your campaigns in unique and profitable ways.

Word of Warning
I am totally new to this so any help or advice you can post is much appreciated.

Day 1

Offer: Iconic Law @ A4D.
Angle: Credit card debt relief help for african americans.
Thought process: Yesterday I figured I would put up a general bankruptcy offer but had second thoughts today. Going to do an angle and target a demo. Looked at the ethnic groups that file for bankruptcy the most - blacks are up there alongside the white folks. I thought I might do hispanic but I'm thinking the market might be too small. Half-way through making the pages I started looking at research more. Why were people filing for bankruptcy the most? Credit card debt. How old were the filers? Mostly 30+. Ditched my young girl picture and grabbed someone a little older with bigger boobs.

Wanted to test a couple landers that were posted here that I had my eye on the past couple days. Both are dynamic and will display location and root domain of the target URL.

This is the 2 part animated lander posted for free by Tijn.





This is the content style lander posted by index. DL link didn't work, I found it and ripped it online.

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The hardest thing with angles is that the target audience is small so not lots of traffic/volume unless ofcourse you can make it work with a broad audience.

But for example lets do dating.

Meet Emo Girls on XX Site. Thats an angle, but then again how many people outside the emo dating keywords will actually want to date an emo girl? Angles are not that easy to make lots of money with but should get you good ROI.

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Hey Andrew, great post. I'm struggling myself about this.
I'm just starting to really understand what is all the talk with "Angles" to be honest. cause i've been ignoring them, or sometimes doing them without knowing. which is the same.
Vidivo, My understanding is that "Meet Emo Girls on XX Site" is not the best example because is kind of a targeting/demo also.
"Sign up here to get laid"
"Sign up here to find love"
are obviously two different angles, they are right ? :-) but are applied without restricting your demo size. it will just resonate differently for different people.

I just had a big breakthrough about this. I had this Skin campaign for month slowly dying. Cause I'm lazy I emphasis on eyes wrinkle, right.. Changed my Ads, added before/after showing Hands wrinkle reduction, Chest.... bang, CR up again... same demo, diff. angle. its all about "Chapter 3 - "Resurrecting The Dead". of the same Mr Green post you mentioned, btw.

Looking forward to your Follow along

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Thanks guys for chiming in, both your comments are helpful. We're in the same spot then ackbar. I also need a lot of practicing for coming up with angles which is one of the reasons I wanted to do something like this.

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One of the ways ive used that works with any angle is a survey style lander.

And i dont mean the silly email submit style quizzes you see.

What I do is - for my target market / niche - ask myself the following:

* Why would someone signup to this offer
* What things do they "hate" about XYZ that this offer is a solution to
* What are some of the typical characteristics of people that signup
etc etc

Then with this information, formulate 6 to 10 questions that they can answer yes / no to

Formulate the questions so that you know the answer they are going to tick, and make sure the question kinda presells your offer

Then when they submit, give them what you promised and link them through to the offer.

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Thanks for the tip tijn.

Maybe you can answer a question. From what I understand, it's a good idea to keep your popups under a certain size (or is this just a general rule of thumb?). Do you fit all the questions inside the 700x450 (or whatever size is dep on the network) or do you go long form?

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Both work. Depends on the audience. So the usual "Test Test Test" applies here

Longform has worked
or the 1 question, click answer, show next question style animations also work

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Thanks for this thread, I will be following. I still struggle with identifying different angles and implementing them. It's definitely something I need to work on.

-Aaron

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Day 2

Offer: Going to split test a couple different background check offers.
Angle: Background checks for job seekers.
Thought process I already have a general background check camp running that hasn't pulled a single conversion yet. Even though it is kind of early, I wanted to test another angle that I thought may work. Instead of background check targets, I'll see what kind of data targeting job sites brings for this camp.

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Good challenge that you set for yourself there!

However, 1 thing that I disagree with what you are doing is that - you are building too MANY campaigns!
1 day/campaign/angle is time consuming and let's say when you have found a profitable campaign - which by then you should scale it by bringing in more targets, you should focus on scaling it as much as you can.

Building so many campaigns at 1 shot will take away your time on optimizing the campaigns, and optimize them PROPERLY. In AM, we all know that most of the campaigns are not profitable until you start to optimize them.

My advise is, instead of 1 campaign/day/angle, you may split into 5 days/campaigns. Focus on quality campaigns so that they will be manageable and you get to test different offers too.

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kokofai that is good advice. I will not do 1 per day then, you're right. I can understand how it would really get crazy after a certain point. What I will do then is stop at about 5 or 6, then start optimizing.

edit: The 40 day guide gives some conflicting advice. What do you think?

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Day 3

Offer: Social Security/Disability Offer @ Xyz
Angle: Disability/SSI for Back/Neck Pain Sufferers.
Thought process: Look at some of the disability statistics. While cancer is #2 on the list of most common reasons people go on disability, back/neck pain is #1. Thought I might split test each angle, see what does best. For this camp, I wanted to do a survey style lander like what tijn mentioned earlier on in this thread. Not really a true survey lander I suppose since there's only 1 question, but hopefully it'll do the trick. We'll see.

Lander #1


Lander #2


Any criticsm welcomed.

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cool thread bro...and I like the back pain angle, should be heaps of targets for back pain articles, therapy, chiropractors, home remedies etcetc could see that working. So it probably won't ha.

GL dude!

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The landers and offers look good but keen to see some data

Agree that the advice in the 40 day guide might not be as clear as it could be:

So to clarify:

1) When we say create a campaign a day, that doesn't mean not doing anything else or only running it for 1 day. It means launching a new campaign each day, that you then test & optimise for the following days. For the rest of the day work on optimising your other campaigns.

2) After all the split I recommend is: 30% new campaign,30% optimising to profit,30% scaling,10% other stuff like learning,admin,etc

3) the biggest hurdle for people starting out is to get into the habit of regularly creating new campaigns - to many spend procrastinating on campaigns for too long. Making their landing pages perfect, before testing. Etc etc

4) In CPA, offers sometimes stop performing rather quickly. Especially with low payout offers like email submits. The key is to test quickly - see if there is potential - and if not move on to the next offer. If there is potential - optimise and scale as quickly as you can before the offer stops working.

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Thanks for the advice Tijn.

I will post an update and some numbers today.

So far I haven't gotten a conversion on anything yet.

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I spent the last few days just doing some direct linking stuff (split testing 5-6 offers). Burned through about $100 but didn't really get any significant data. I think I'm going to stop doing that for now until I know what I'm doing a little more.

Here's some data on the disability camp because that one seemed to perform the best relatively speaking. No CR's yet but decent CTR on some targets (but they come with a bid price of $.03+ it seems). I'm quickly figuring out that the good targets people are bidding on. The ones that probably aren't worth running anything on are always set at $.015.




I don't have enough high volume targets and I think I might be getting outbid on some which I haven't realized yet. Running the URL imploder tonight to see what's up. I'm also learning that it's probably going to be pretty difficult finding decent targets that you can run a niche offer like this on. Am I correct in thinking that?

LP/Angle data:



The neck pain outperformed the back pain angle by far. So I ran with that and just added 2 more neck pain variations tonight (just testing different images, everything else is the same).

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Andrew,
Where do you stand on this?

A

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Any updates?

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