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Statistical Significance Tool For Dayparting (7)


07-27-2012 02:58 AM #1 paycoguy (Member)
Statistical Significance Tool For Dayparting

I want to daypart a PPV campaign but I need to know if I have enough conversions in my data for each hour to make a decision on whether or not to pause the camp for that hour. What I need is a tool for Impressions/Conversions to know if that Conversion rate will hold. over time.

Anyone know of some free tool that will do this?


07-27-2012 03:47 AM #2 snarry (Member)

Traffic source your using POF?
This thread is for you. PoF Dayparting Script
http://stmforum.com/forum/showthread...parting-Script

I like to just rotate different offers using dayparting from bevo. It just can't pause your campaign on the traffic source end.


07-27-2012 04:19 AM #3 aabdelfataha (Member)

That's probably the best option to squeeze more $$$ from your campaign.


07-27-2012 05:30 PM #4 paycoguy (Member)

Quote Originally Posted by snarry View Post
Traffic source your using POF?
This thread is for you. PoF Dayparting Script
http://stmforum.com/forum/showthread...parting-Script

I like to just rotate different offers using dayparting from bevo. It just can't pause your campaign on the traffic source end.
No, I need something for PPV. Or ideally one for both PPV and PPC that will take Impressions/Conversions or Clicks/Conversions and be able to tell me if I have enough data or not to make a decision.


07-27-2012 07:53 PM #5 julien (Member)

The exact answer you want is here:
http://www.screencast.com/t/MeDUu88q
http://statpages.org/confint.html

I can't find the thread where I found this, but I use this tool on a daily basis now, it's a must have for us IMHO


07-27-2012 09:55 PM #6 paycoguy (Member)

Quote Originally Posted by julien View Post
The exact answer you want is here:
http://www.screencast.com/t/MeDUu88q
http://statpages.org/confint.html

I can't find the thread where I found this, but I use this tool on a daily basis now, it's a must have for us IMHO
I can't understand what the hell this guy is talking about and the software itself isn't laid out in layman's terms. I'm looking for something where I input Imps and Conversions and hit a button that tells me to kill the ad or leave it running.

Isn't there something simpler out there?


07-27-2012 10:28 PM #7 snarry (Member)

I would suggest bevo for ppv,ppc,mobile and media buys
It would show your Impressions/Conversions and or Clicks/Conversions
and for making a decision, they have an auto cpa optimizer or own offer within the platform.


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