FB impressions & clicks, when to remove bad ads? (6)
Hi everyone,
I have some questions and need some assistance here.
I launch 2 campaigns, but 1 really got conversions while other one almost no conversions for 1 week. It's on the dating niche for an international traffic.
Let's focus on this 1 campaign.
I have around 14 ads within it. The campaign is $15/day and Tuesday night I push it to $30/day. Till now I have 30 conversions for this campaign.
I broke even and went profitable $4 (not much, but still happy for it as a beginner).
Each ads I bid at $0.30, actual cpc is a bit lower say $0.27.
My focus is to keep pushing new facebook ads images, but maintaining same ads creatives & lander pages.
Few questions:-
a) Out of the 14 ads, only 4 - 5 ads got more impressions than others? Why is this case? Is this normal? Why not all the ads get equal impressions?
b) The same 4 - 5 ads, 2 of them had the most clicks which provides me 30 conversions. But since yesterday morning, it's been quiet. No more conversions. At the same time, the campaign is really quiet, traffic is low too. What happens? Is it because of ads banner blindness?
Do I always need to pump in new ads images to the same campaign?
Should I pause the good ads, and run again after 2 weeks?
Should I increase bids from $0.30 to $0.33?
Should I change my lander's image while maintain others?
FYI, I created a new campaign 3 that copied similar to campaign 1 but new fresh images. After 3 days, only 1 conversions. Not sure what's wrong?
c) How do I determine whether it's a bad ads and should pause or remove it?
say 3000 impressions but 0 clicks, 0 conversions
say 3000 impressions but 1 clisks, 0 conversions
say 12000 impressions but 10 clicks, 0 conversions (should I give this more chance?)
should i remove those?
d) How do I scale once I see positive ROI? not much, like I mentioned above.
I tried pushing $15/day to $30/day, but again seems quiet. Nothing really change? Should I bid higher than $0.30? Any tips?
Any help from the forum?
My stats as below:-
http://img339.imageshack.us/img339/8539/fb1a.png
http://img546.imageshack.us/img546/1786/cpvlab1.png
a) The ads algorithm will do it's best to distribute impressions evenly UNTIL an ad (or ads) begin getting clicks. Then those ads will become the focus simply because they are establishing a CTR. The CTR allows Facebook to have a rough idea how many impressions it must serve in order to provide you with a click and it uses this data in order to be profitable and get the most from its inventory. The lower the CTR the more expensive (more impressions) it costs Facebook to deliver your click and it may not be profitable to them so impressions (volume) slows down. The shitty part about this is that in campaigns with a lot of ads, sometimes a high performing ad is missed by Facebook as it favors a different ad(s) that received clicks early on.
b) As far as traffic, if your ad frequency is high, then it could be your targeted demographic has already seen the ad multiple times and is starting to develop "banner blindness." It could also be that the CTR is not good enough to get Facebook to provide you with clicks at the current bid. CTR typically drops after a few days with most campaigns (at least for me because if I have a high CTR ad performing, I spend as much as possible on the campaign). As far as conversions, I assume you mean from your landing page to the offer... this may just be the offer and not Facebook.
c) Remove ads that have a bad CTR. 0.1%+ is good... lower and you can expect to pay more per click. If your targeting, ad image, and ad copy is good, you should not be getting terribly low CTR.
d) Spend more money - BUT BE SMART. Re-evaluate your campaign and go for a larger demographic if possible. Create multiple campaigns with very different angles and let them run.... even if income is slow, as long as it is steady and positive, just leave it and make more campaigns. Do not spend too much time trying to optimize a single campaign... do your best and move on to other angles and campaigns. Revisit old campaigns later with a clear head and fresh ideas. Just keep making more and more.
Good luck!
Thanks tical.
a) does that mean i should create 10 ads per campaign? kinda like create more campaigns instead of many ads images in 1 campaign? so it can preserve and test good ads?
b) that makes sense. maybe i should test different offers within 1 campaign. right now i test same offers but different networks. both almost same conversions, hard to tell.
c) 0.1% per ad? or per campaign? my best ads so far is 0.061%, hmm ... does that mean my ad copy & images sux?
d) yeah i will try few demo and probably target groups.
additional questions:-
e) for non performing campaigns, is it wise to pause it or delete them straightaway? or lower down the campaign budget to $1/day? wonder if i keep pause/delete campaigns will affect my facebook account?
f) my current lander has no timer thing (decreasing time). Will that work for facebooks ads -> lander thing? I tried that in PPV last time, didn't really work out that well.
g) just say my 1st campaign has 14 ads images. Only 2 makes the most conversions. Should I pause all ads except these 2? Push $30/day budget, will it make the ads stand out better? What do you think?
Any help? Thanks.
Eric, search the facebook section, those answers are there
Originally Posted by ericchuawc
Example...
Based on "responder demographics report"
Region- Florida
% of Impressions- 11.2%
% of clickers- .011%
This would suck! Scrap Florida altogether and do not advertise to this region.
1 ad per campaign! This ensures each ad gets enough impressions to test them against each other properly. There is no reason to have more then 1 ad per campaign.
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