Local marketing on the content network? (3)
Anyone here had any experience promoting local biz on the content network? I am running an AdWords campaign for my day job (we provide B2B services - not IM related) which is getting some results but the search volume is fairly low.
I would like to try running ads on the content network. It will be geo-targeted to people from my city so what is the best approach? Manage the placements myself? Seems like targeting just by related keywords will be very limited.
I have run a few in the past and the best results I had were when I took the "keyword + 'city name(s)" or "city name(s) + keyword" and ran my ads that way. That said, the volume was very low but it did provide around 5 leads a month in a B2C market.
I would suggest running a media campaign instead.
For instance, take the local paper (online version) and run the ads there or on some other local news or entertainment site.
Good luck!
Superpages.com has a ppc network 
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