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FB & White Label Dating (9)

07-22-2012 04:40 PM #1 jarad12 (Member)
FB & White Label Dating

Guys,

As dating is huge on FB, has anybody had success promoting their own white label dating site via FB? This seems like a logical step to building a longer term business in the dating niche.

OR, are the profits simply no match for the preferred CPA offers?

07-22-2012 05:31 PM #2 mehdi10 (Member)

I am curious as well for tthe answer.

07-22-2012 07:18 PM #3 bbrock32 (Administrator)

It is a viable option if you find the good deal and have good cashflow.

As you know , dating offers are basically rebills.

On average you have to wait 3 months to break even.

So if you spend $1k/day on fb , you need to float about $100k roughly.

Also , there is the risk of losing money , because traffic might not back out and you will know it only after 2-3 months since you have no stats to compare to.

Last thing , if you go this route , make sure you get a good rev-share from the start or it wont back out. So dont settle for the usual 50-60% rev share , simply it wont be worth it.

07-22-2012 08:03 PM #4 jarad12 (Member)

OK wow that puts things in perspective thanks.

I was wondering if it would be possible to call out the audience this way using FB's own requirement to include the service name in the copy.
EG: Meet Single Ladies At FloridaGirlsWhoLoveToTravel.com. Think that would fly?

07-22-2012 09:52 PM #5 mehdi10 (Member)

This got me a question actually. How does this affiliate networks or advertiser are able to guage affiliate's traffic quality in just about 3-5 days with about 100-200 leads then,...

Do they sell the data which they have quickly to make some quick bucks or how do you think this would work???

Excited to know how would this be helpful to advertisers who gives a green signal to ramp up with just 2-4 days of traffic to them.

Mehdi

Quote Originally Posted by bbrock32 View Post
It is a viable option if you find the good deal and have good cashflow.

As you know , dating offers are basically rebills.

On average you have to wait 3 months to break even.

So if you spend $1k/day on fb , you need to float about $100k roughly.

Also , there is the risk of losing money , because traffic might not back out and you will know it only after 2-3 months since you have no stats to compare to.

Last thing , if you go this route , make sure you get a good rev-share from the start or it wont back out. So dont settle for the usual 50-60% rev share , simply it wont be worth it.

07-22-2012 10:10 PM #6 bbrock32 (Administrator)

Hey Mehdi ,

advertiser has plenty of data from other affs / own traffic etc to compare your sales during 3 days with the network average.

When you start with your own whitelabel , you have 0 data to compare too , that's why.

07-22-2012 11:01 PM #7 mehdi10 (Member)

^^^ This , Thank You Very much.

Also ,If someone doing 100-200 leads a day with dating offer say mateout and wanted to make more off the traffic sent to the offer , What would you suggest at this time when you already know that traffic backs out for the advertiser and the adv is dieing for more volume...??? Whitelabel or any other way like capturing data etc...???

Thanks bbrock32 , You rocks

Quote Originally Posted by bbrock32 View Post
Hey Mehdi ,

advertiser has plenty of data from other affs / own traffic etc to compare your sales during 3 days with the network average.

When you start with your own whitelabel , you have 0 data to compare too , that's why.

07-23-2012 07:12 AM #8 Finch (Moderator)

Quote Originally Posted by jarad12 View Post
OK wow that puts things in perspective thanks.

I was wondering if it would be possible to call out the audience this way using FB's own requirement to include the service name in the copy.
EG: Meet Single Ladies At FloridaGirlsWhoLoveToTravel.com. Think that would fly?
Interesting idea. I've never tested it.

If it flies, I don't see any reason why you couldn't register that domain regardless and use it in the copy - with or without the white label. I think Facebook is mainly concerned with the ad not matching up to what the user expects on the next page. You could probably sneak it through.

07-24-2012 03:59 PM #9 jarad12 (Member)

Got this data from the top white label service, not sure if i can post the name, so i wont.

This is for general non adult dating, what would be allowed on FB.

1. From signup typically you tend to see 65% upgrade (from that pool) within the first 7 days.... 80-85% over 30 days
2. you should be looking at around £2 - £3, on Mature around £3.50 - £4 (30 day value per free subscriber)
3. average retention on the General network of 3-4 months, Mature 5/6 months.

Does this look like it could work on FB. Also remember the ability to email promos like adult/casual dating and the ability to call out audience with niche domain names as i mentioned in a post above. Is this worth a test with my limited funds?

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