New Facebook Ad Platform? WTF? (9)
Not sure if this was explained already, but I was running on the older platform just fine until today, and by older I mean the one that shows CPM's like impressions and all that AWESOME STUFF...
Now all i see is fancy words that dont mean anything to me like frequency, reach.. etc..
Can you guys explain what this means and how to use it to make money lol? I like the impressions that I had before since I just aim for around 500 impressions and no clicks i ditch it, since I want high ctrs.. and now the reach messes me up since i see like weird numbers.
Impressions = Reach x Frequency I believe. It's always added up to that for me.
here is a link to info for the new Platform If that helps
http://www.facebook.com/help/new/?page=18969
Pretty much changes nothing to me. No frequency cap, no CTR (or anything) by hour, no dayparting.
Try finding out the spend per ad 
Thats a fun one!
The new system is so FML it's driving me crazy, I've had such long nights with the old one it's a bit sad to see her go.
Agreed... not feeling the new system either.
I hate that you can't see lifetime stats, even through "custom" time settings.
Max 28 days of data... So weak!
New interface is horrible! I got updated last week and still trying to get used to it. 'Full Report' button is your best bet for seeing numbers that actually matter. This report is still fucked up though, clicking an ad name should show you the ad but instead brings me to a list of all my ads, hopefully they fix this.
Why would they fix something that pisses off the people they hate? haha
Home > Paid Traffic Sources > Facebook & Instagram