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Making a landing page / site look too good? (13)

07-22-2012 03:09 AM #1 aquasun (Member)
Making a landing page / site look too good?

Ever think sometimes the more "mediocre" a site looks in some aspects the better it does?

As a vector artist, I spend a ton of time polishing and sometimes i come out with something that looks to expensive.

Anyone else find this to be the case at all?

Thanks

07-22-2012 03:24 AM #2 fastlaner (Member)

Ya noticed that too. Mr Green actually did a nice blog post how Ugly sometimes does better....
http://www.mrgreen.am/affiliate-mark...he-ugly-truth/

And As Maynzie always says K.I.S.S. = Keep It Simple Stackers!

07-22-2012 03:54 AM #3 aquasun (Member)

Yeah, I will try not to polish so much this time around.

07-22-2012 04:04 AM #4 pancakes (Member)

Ugly converts. I'm a web designer by trade, so I have to forget everything that has to do with good aesthetics and just develop something functional and amateurish.

I've noticed Comic Sans converts for certain dating landing pages lol.

07-22-2012 04:23 AM #5 aquasun (Member)

Man, I'm really having a time over here making things "ugly"

07-22-2012 11:12 AM #6 Finch (Moderator)

Dirty red arrows, Comic Sans and first person writing make the page seem as if it's been jacked out of somebody's personal journal. It's just an element of trust building. It can be really effective in certain niches, and really useless in others (say plastic surgery for example, you're gonna want the professional touch)

It's the same with direct mail. I throw most letters in a pile, but if my name is scribbled on it in scruffy handwriting, I'm much more likely to open it on the spot. It's amazing how a human 'unprofessional' touch can break down the usual sales-blindness that most of us are tuned in to 24/7.

07-22-2012 01:18 PM #7 brianb (Member)

Quote Originally Posted by Finch View Post
It's the same with direct mail.
^^I keep getting these hand-written, crappy looking letters in the mail. With nice cheery stamps with butterflies and shit on stationary-style envelopes. Open them up and they're some scammy credit card offers. But I always open them to see what I can learn, because they look so legitimate. The fear is that "Well maybe it's REALLY some long-lost friend of mine that I don't remember who moved to Maryland", so I can't just throw it away without making sure. Gets me to open it every time.

07-22-2012 02:51 PM #8 dconstrukt (Member)

ya... same deal.... being a designer sometimes fucks things up. i swear... these days i spend more time making shit look clean, simple and a bit ghetto looking....

07-22-2012 06:58 PM #9 stackman (Administrator)

It obviously depends on the niche, but if i broke down my thousands of campaigns i've made since day 1, i'd say 70%+ of the profitable ones have had the more amatuerish feel to them.

07-30-2012 05:07 PM #10 tormedia (Member)

Ugly does convert better sometimes yes

07-30-2012 10:34 PM #11 Ryan Eagle ()

Ugly landing pages work, trust me - I've seen it time and time again. Some merchants I know even purposely do it to increase quality to their deals (so people that submit information are actually interested in the offer, rather than convinced by the glitz and glam).

07-31-2012 03:05 AM #12 brian440 (Member)

You have to split test in each LP that you make. First make a professional looking one then try a 'mediocre' one as you stated. As a marketer your view is different than the viewer so you're going to want to always split test in these situations. You think about your ad for weeks and weeks where the visitor maybe thinks about it a fraction of a second.

07-31-2012 03:14 AM #13 aquasun (Member)

Basic, mediocre is working way better btw!

Get right to the point.

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