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What server optimization can do to your revenues! (55)
07-20-2012 07:05 AM
#1
kalel (Member)
What server optimization can do to your revenues!
Hey guys,
So recently I moved my tracking&lps to AWS. Not only that, I paid this Russian system guru like $50/hour to optimize the shit out of the new config. Best $500 I ever invested!
Now I'm able to push more traffic, it converts better and the stats reporting is mad wild fast, even for mysql intensive queries like "past 14 days"
I had a lot of thoughts where should I move - AWS, Rackspace or LINODE. I chose AWS, and right now the config is a bit of an overkill, but it's best being safe than sorry.
OPTIMIZE YOUR HOSTING! You'll be happy you did.
This image is only from one account, ALL my other aff accounts show between 15-30% boost.

07-20-2012 07:12 AM
#2
wyffgoal (Member)
Hey kalel, would you mind sharing the contact of the Russian that helped you get this done? It will be much appreciated.
Thanks!
07-20-2012 07:21 AM
#3
marcovandaar (Member)
That's a huge difference! Would like to get that guy his contact too if you dont mind. Seems that this can make or break your camps
07-20-2012 08:48 AM
#4
wyffgoal (Member)
Thanks once again!
07-20-2012 09:19 AM
#5
izzy (Member)
What host were you with previously?
07-20-2012 04:03 PM
#6
theguvna ()
Can these guys optimize stuff on liquidweb/storm, or does it need to be aws?
And wtf i didnt know aws did normal web hosting...
07-20-2012 04:17 PM
#7
tijn (Moderator)
Any server decent server is fine. Mine was at LW and that was no issue at the time
07-20-2012 04:21 PM
#8
theguvna ()
so tijn you noticed some marked speed increases from your guy? The security hardening is appealing too since I had some absurd malware attacks this year.
07-20-2012 05:58 PM
#9
dusklife (Member)
That's pretty outrageous man, you must be loving life right now
. Hopefully it keeps up!
07-20-2012 06:20 PM
#10
rafael (Member)
AWS just came out with some huge new server instances:
8 virtual cores, clocking in at a total of 35 ECU (EC2 Compute Units).
HVM and PV virtualization.
60.5 GB of RAM.
10 Gigabit Ethernet connectivity with support for cluster placement groups.
2 TB of local SSD-backed storage, visible to you as a pair of 1 TB volumes.
That is just so appealing to my geeky side. I wish I had a use for that kind of power hehe.
07-20-2012 06:44 PM
#11
macallan (Member)
kalel, if you dont mind me asking:
1) Where did you host before
2) How much do you pay for AWS?
3) Do you use prosper on your AWS?
07-20-2012 06:54 PM
#12
kalel (Member)

Originally Posted by
theguvna
so tijn you noticed some marked speed increases from your guy? The security hardening is appealing too since I had some absurd malware attacks this year.
Yea there is also the issue of security. I saw like 25 failed attempts who tried and login to my tracking in the past month (not to mention some other attempts I don't even know of). The more traffic and the more you appear everywhere, the more you attract the peasants who want a shortcut to success. Go buy a fucking bizopp u cunts
07-20-2012 06:56 PM
#13
twoj (Senior Member)
Very hefty increase, I have the same questions as macallan.
Thanks for posting this!
07-20-2012 07:11 PM
#14
kalel (Member)

Originally Posted by
macallan
kalel, if you dont mind me asking:
1) Where did you host before
2) How much do you pay for AWS?
3) Do you use prosper on your AWS?
1) - Some VPS hosting company

2 - around $600/month
3) CPVlab
07-20-2012 09:39 PM
#15
Mr Green (Administrator)
Damn I would of never expected that increase from optimizations on an existing VPS. Nothing change on your campaign other than the server optimizations?
What kind of traffic is this? PPV, Mobile or Web?
07-20-2012 10:01 PM
#16
stackman (Administrator)
That is amazing, and thanks for sharing the contact. You just gave that man a ton of business!
I'd also like to know type of traffic?
07-20-2012 10:27 PM
#17
nusolutionz (Veteran Member)
15-30% increase in conversions just by optimizing your server is really awesome..would like to know the traffic source too..i bet it's ppv ;-) that's the only source that would make sense to me
that server guy will have a high workload over the next weeks :-)
07-21-2012 02:13 AM
#18
tate (Member)
I'm curious to know what this guy did to optimize the server. Is'nt it the matter of upgrading the server to make it faster? processor, ram etc.
07-21-2012 03:32 AM
#19
shoent (Member)
im with tate on this, like what exactly needs to be done to the server?
07-21-2012 04:02 AM
#20
kalel (Member)

Originally Posted by
Mr Green
Damn I would of never expected that increase from optimizations on an existing VPS. Nothing change on your campaign other than the server optimizations?
What kind of traffic is this? PPV, Mobile or Web?
PPV + Tons & Tons of Popunder from some niche traffic

. Me likey popunders, they be very nice to me revenue.
Before moving to AWS, I had a friend optimizing the mysql config on my previous VPS. Boom already a 70% boost to stats reporting time. Really huge difference. Then I moved to AWS thinking it's a magic cure for the load the popunders were causing. #FAIL. In the beginning the AWS was even slower than the VPS. My tech guy upgraded the instances. One super strong for the db, and one a bit less for the app. Ok that lasted till US high time. The App server couldn't cope. So another upgrade. Got better. Then some config tweaks. Now it's flying. Both in terms of redirects & stats reporting.
If you think optimizing your server when sending 50k views a day and seeing a huge boost daily- forget about it. It'll only help when we are talking about millions of views/day where every 0.1% = muchos dineros. For me it was really a problem that the system got to a point during some hours of the day that a simply redirect from tracker to lp took over 10 secs.
We optimize everything. From our ads creative, headlines, to the color of buttons & ctas on our lps. But sometimes we forget one of the most important parts - and that is the server that makes all our creative work come to life and make $. My 2cents.
07-21-2012 08:41 AM
#21
tijn (Moderator)
Just to let you know I removed the contact details of the guys as they are getting overloaded.
Im working with kalel and our contact to put together a blueprint for you guys to follow.
Some simple steps to optimise & harden your servers.
When its ready - we'll release it here first as a tutorial.
Then you can do it yourself, or hire someone to do it for you!
07-22-2012 08:49 PM
#22
shoent (Member)
def. cant wait for this blueprint, but this thread got me thinking if there was anything else i could do to speed up my vps, so i contacted the awesome guys at beyond hosting and they recommended me to install litespeed on my server, which they did for me for $10 and i think its like $10 a month, i did this yesterday and today on some of my media buyers that were running like 1.50 ecpas for 4-5 months straight are now running .90 ecpas, so this one small change made a big difference.
07-22-2012 09:06 PM
#23
tate (Member)
wow .. that is interesting.
07-23-2012 12:35 AM
#24
bandit09 ()
Moving to litespeed from apache made a HUGE difference for me
07-23-2012 12:55 AM
#25
shoent (Member)
ya man i wasnt expecting to see results like this, now i am just imagining how much money ive left on the table in the past. i def. added $xxx to my bottom line just today from this small upgrade.
07-23-2012 08:28 AM
#26
darkforces (Member)
I have NGINX on my server instead of apache and it flys.
07-23-2012 06:33 PM
#27
tijn (Moderator)
nginx and litespeed are essentials.
but even then just the config of nginx or mysql can make a huge difference.
07-23-2012 08:52 PM
#28
butthole (Member)

Originally Posted by
kalel
PPV + Tons & Tons of Popunder from some niche traffic

. Me likey popunders, they be very nice to me revenue.
Before moving to AWS, I had a friend optimizing the mysql config on my previous VPS. Boom already a 70% boost to stats reporting time. Really huge difference. Then I moved to AWS thinking it's a magic cure for the load the popunders were causing. #FAIL. In the beginning the AWS was even slower than the VPS. My tech guy upgraded the instances. One super strong for the db, and one a bit less for the app. Ok that lasted till US high time. The App server couldn't cope. So another upgrade. Got better. Then some config tweaks. Now it's flying. Both in terms of redirects & stats reporting.
If you think optimizing your server when sending 50k views a day and seeing a huge boost daily- forget about it. It'll only help when we are talking about millions of views/day where every 0.1% = muchos dineros. For me it was really a problem that the system got to a point during some hours of the day that a simply redirect from tracker to lp took over 10 secs.
We optimize everything. From our ads creative, headlines, to the color of buttons & ctas on our lps. But sometimes we forget one of the most important parts - and that is the server that makes all our creative work come to life and make $. My 2cents.
A little off topic, but what's good pricing on popunder traffic?
07-23-2012 08:54 PM
#29
jlang (Member)
Do you use a CDN for static content?
07-24-2012 06:05 PM
#30
BeyondHosting-Tyler (Member)
nginx / apache both suck... we avoid both like the plague now.
AWS still sucks, it has massive overhead and latency in all departments. Its good for applications that at not latency sensitive..
Ask our R610 customers.. they know what makes things fly. :-) (Dedicated Server)
Anytime your offer > tracker > lander takes more than 1 second something is wrong. The only battle we really face now is getting peoples prosper with 3 million + clicks in it to load instantly.. and cpvlab is just a lost cause after 10 million clicks.. you're gonna be waiting!
But I have a fix for both of these.. where waiting doesn't exists....
08-18-2012 07:19 AM
#31
tijn (Moderator)
just an update - the guy has almost finished setting up some servers.
next will be a simple diy blueprint - but he is very busy as he is getting inundated with these types of jobs. ill try and get it sorted asap but am limited by what he can deliver.
08-18-2012 09:54 AM
#32
prateekdwivedi (Member)
This is crazy really. Try to get your Russian guy to help us too.
08-27-2012 03:27 AM
#33
extremesg (Member)
Hey tjin, can you give your Russian server friend a little prod from all of us... I appreciate the guy is busy, and you're relying on him, ... but he could have knocked this out a few times over already!
Thx 
08-28-2012 05:31 PM
#34
extremesg (Member)
@tjin, .... ^
08-29-2012 09:19 AM
#35
tijn (Moderator)
ive prodded him.
he finished my server but still needs to do the handover.
not sure yet whether I am gonna manage to get him to do the blueprint.
here is his profile:
https://www.odesk.com/users/~~c0c4ac...5bc3?sid=28001
08-29-2012 02:20 PM
#36
extremesg (Member)
Huh? So you're giving up on the blueprint for us, .... and passing back his contact details - which you removed whilst he did your server for you.
I was looking forward to this! 
08-29-2012 02:27 PM
#37
macallan (Member)

Originally Posted by
extremesg
Huh? So you're giving up on the blueprint for us, .... and passing back his contact details - which you removed whilst he did your server for you.
I was looking forward to this!

exactly what I was thinking... good job on securing a good server for yourself.
08-29-2012 03:29 PM
#38
theguvna ()
I dont think tijn did it in a malicious way. Lol why would a contractor who makes his money doing this say "oh ya sure here are the directions, i like to cut off any more business to myself."
I have one of those servers from beyond that tyler references here. Fast as hell, streams vid like youtube. I think theyre on Level3 which makes sense.
08-29-2012 03:46 PM
#39
tijn (Moderator)
ill still try and get the blueprint done - for sure - as it makes sense.
but at the same time - i dont wanna hold up anyone that is desperate and needs something now
also
I have seen a early alpha demo of a new tracking solution that kinda resets expectations and will baseline what trackers will be about in future. Its early days and I am not involved with building it so Im not sure I can say anything more about it at this point.
08-29-2012 04:26 PM
#40
extremesg (Member)
^ Thanks Tjin,
Wasn't trying to have (too much of) a go at you! 
Just your specialty seem to be tech sided, and a LOT of us here were looking forward to this.
Sure, we could all roll with Tyler, .... but a lot of us want to express our 'inner geek', and piss around with EC2, load balancing etc.,
and are competent enough with a decent blueprint to be able to boost our own vps / dedicated servers by simply following a basic outline.
It would be great if STM could put something together for us.
08-29-2012 04:30 PM
#41
tijn (Moderator)
i can take it. lets just hope i can get this guy to put something decent together
11-17-2012 09:16 AM
#42
extremesg (Member)

Originally Posted by
tijn
just an update - the guy has almost finished setting up some servers.
next will be a simple diy blueprint - but he is very busy as he is getting inundated with these types of jobs. ill try and get it sorted asap but am limited by what he can deliver.
I presume even if he was chiseling it in stone, ... his simple DIY blueprint would be ready by now!
Any updates?
11-17-2012 03:22 PM
#43
zeroonedigital (Member)

Originally Posted by
extremesg
I presume even if he was chiseling it in stone, ... his simple DIY blueprint would be ready by now!
Any updates?
Just fyi, this guy is EXTREMELY busy and has tons of clients he deals with on a daily basis. He also makes very good $$$ doing what he does ($50/hour); so I'm not sure he has any incentive to write up a blueprint for everybody to use.
If you're interested you should just hire him to set up/manage your servers at AWS. I can't really compare his work to many other people, but he set up my stuff just fine and he seems to know what he's talking about. I don't know about you, but setting up stuff at AWS scares the shit out of me. I'd rather just pay someone who knows their shit and not risk screwing something up...
11-18-2012 11:20 AM
#44
luxus95 (Member)
I just switch from apache to Litespeed with my Liquidweb dedicate server. I see HUGH different with page load and redirect. for Litespeed only downside is License fee. I have to pay every month but is not a big deal for $14 for VPS or start with $32 for 1 cpu dedicate when compare to money I have to put into campaign or money I will lose for slow redirect.
if you use Liquidweb you can ask them to switch web server from apache to litespeed with no cost, only you have to pay extra is Litespeed license directly to Litespeed.
before switch to Litespeed, I want to switch to Nginx but I end up with Listspeed instead.
now I can tell my server can FLY..
11-18-2012 05:22 PM
#45
kyleirwin (Member)
nginx, lighttpd, and litespeed will all embarrass apache under load.
anyone speaking as if "litespeed >>>>>>> nginx" is simply blowing hot air.
go with whichever you or your "server guy" is most comfortable with.
11-19-2012 07:10 PM
#46
BeyondHosting-Tyler (Member)

Originally Posted by
kyleirwin
nginx, lighttpd, and litespeed will all embarrass apache under load.
anyone speaking as if "litespeed >>>>>>> nginx" is simply blowing hot air.
go with whichever you or your "server guy" is most comfortable with.
Actually litespeed is proven to be a LOT faster than nginx. LS uses operation code caching because it runs its php environment under the main thread, so it can utilize the same system socket connection for every request instead of opening it over and over. Timeout control and stuff works a lot better to.
We use to be nginx fan boys as well, but LS works with cPanel and its a lot faster and more reliable.
But I guess i'm just "blowing hot air". :-)
11-19-2012 07:12 PM
#47
BeyondHosting-Tyler (Member)

Originally Posted by
extremesg
^ Thanks Tjin,
Wasn't trying to have (too much of) a go at you!
Just your specialty seem to be tech sided, and a LOT of us here were looking forward to this.
Sure, we could all roll with Tyler, .... but a lot of us want to express our 'inner geek', and piss around with EC2, load balancing etc.,
and are competent enough with a decent blueprint to be able to boost our own vps / dedicated servers by simply following a basic outline.
It would be great if STM could put something together for us.
You can piss around with our VPS and do load balancing there to. :-)
Were going to release our high end cloud this winter so look forward to that. Use of EC2 and other piss poor performing *single point of failure cloud providers* can finally be done with.
11-20-2012 04:11 AM
#48
kyleirwin (Member)

Originally Posted by
BeyondHosting-Tyler
Actually litespeed is proven to be a LOT faster than nginx. LS uses operation code caching because it runs its php environment under the main thread, so it can utilize the same system socket connection for every request instead of opening it over and over. Timeout control and stuff works a lot better to.
We use to be nginx fan boys as well, but LS works with cPanel and its a lot faster and more reliable.
But I guess i'm just "blowing hot air". :-)
Yes, you really seem to be.
You would have to educate me on how litespeed has been "proven to be a LOT faster than nginx". I've looked, and I haven't found any convincing data to show that litespeed is notably "faster" than nginx... most of what I find goes the other way, like this:
http://spacevs.blogspot.com/2012/01/...litespeed.html
Litespeed also uses the same PHP op code caches that nginx would use... like APC, XCache, eAccelerator, etc.
That is noted on liespeed's website, here:
http://www.litespeedtech.com/php-litespeed-sapi.html
I understand why you would like it... it works w/ cpanel, you get to charge for it, you may prefer to work with it's config files, that's great... but it doesn't put it in a league of it's own. Quit clowning.
11-20-2012 03:52 PM
#49
dtonyv (Member)
Damn, I wish I understood about 1/10th of what you guys were talking about in this thread!
I just switched from a shared server to a VPS with KnownHost to handle PPV traffic. <insert newb question here> How do I monitor my new servers performance to see how well it's performing?
Thanks.
11-20-2012 05:02 PM
#50
BeyondHosting-Tyler (Member)

Originally Posted by
kyleirwin
Yes, you really seem to be.
You would have to educate me on how litespeed has been "proven to be a LOT faster than nginx". I've looked, and I haven't found any convincing data to show that litespeed is notably "faster" than nginx... most of what I find goes the other way, like this:
http://spacevs.blogspot.com/2012/01/...litespeed.html
Litespeed also uses the same PHP op code caches that nginx would use... like APC, XCache, eAccelerator, etc.
That is noted on liespeed's website, here:
http://www.litespeedtech.com/php-litespeed-sapi.html
I understand why you would like it... it works w/ cpanel, you get to charge for it, you may prefer to work with it's config files, that's great... but it doesn't put it in a league of it's own. Quit clowning.
From LS " LiteSpeed PHP delivers up to 30% better performance than FastCGI PHP and 50% better performance than Apache mod_php. LiteSpeed PHP process is persistent and works well with PHP opcode cache and loader, such as APC, eAccelerator, XCache, ionCube Loader, Zend Optimizer, etc. "
I'm not going to waste time "clowning" with you since you seem to be on the nginx bandwagon still.
We deploy HUNDREDS of installations weekly and are very familiar with what works and what does not. PHP-FPM and Nginx may look good in some benchmarks but when you need to deploy something and just have it work flawlessly LS is a no brainer. Requires 0 monitoring for configuration/performance issues, it will email you if it runs out of workers or begins to deplete system resources. PHP-FPM requires a large worker pool and constant babysitting to make sure you don't run out of workers. It' has an arbitrary limit of how many workers you can actually have.. and if you set it to high and mysql or something gets slow it will begin starting more and more workers and eventually tanking your system. So instead of dealing with that automatically you have to babysit... not for an affiliate or anyone who does not want to ssh their box every day.
Not to mention that LS handles ddos and advanced caching directly and does not require any stupid aftermarket addons like varnish to perform fantastically with low amounts of cpu and ram.
KH should be able to monitor your service performance for you. You can also use things like
http://newrelic.com/
11-20-2012 09:18 PM
#51
kyleirwin (Member)
Sounds like you've found a great use case for litespeed. Cool.
11-24-2012 03:15 PM
#52
zeroonedigital (Member)
Just an update to this thread. For people who don't know anything about server setup, learn from my experience and please be cautious when you hire someone to do your work for you. You can refer to this thread for the juicy details:
http://stmforum.com/forum/showthread...0240#post90240
11-26-2012 04:38 AM
#53
BeyondHosting-Tyler (Member)
We do a lot of private consulting for companys, I don't think I've ever billed more than a grand for work. And that was for a very very elaborate security setup for 14 web servers and 3 content gateway security appliances.
I'm sorry to hear you got taken advantage of. We would be more than happy to help you with any thing you want to do. All setup is free of charge provided you use our cPanel and cPanel + LS solution.
07-01-2014 04:05 PM
#54
wilkins (Member)

Originally Posted by
kalel
Yea there is also the issue of security. I saw like 25 failed attempts who tried and login to my tracking in the past month (not to mention some other attempts I don't even know of). The more traffic and the more you appear everywhere, the more you attract the peasants who want a shortcut to success. Go buy a fucking bizopp u cunts

I believe those failed attempts are automated attacks. People get them even on test servers they have never shared the URL or IP with anyone. Likely not crazy competitors trying to take you down but automated bots that run all day trying to get access to whatever machines they can get.
Still shitty that people are trying to hack you 24/7 but a lot less shitty than thinking competitors are trying to cut your throat
07-01-2014 04:07 PM
#55
wilkins (Member)

Originally Posted by
stackman
That is amazing, and thanks for sharing the contact. You just gave that man a ton of business!
I'd also like to know type of traffic?
I looked over previous posts but I couldn't see where the contact was shared?
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