HELP - Why didnt this work? It looked so sound! (4)
Inspired by The movie extra's follow along i decided to create something different for the Stimulus Jobs offer of neverblue. It is basically a simple 1 page submit with a $1.90 payout.
I created this lander:
Between step 4 en 5 there was a loading screen telling them it was matching them with jobs.
This is the offer:
I set this campaign up with leadbolt, got 500 clicks ($50 budget, .10 cpc), of wich 58 made it the offer (lp CTR slightly above 10%)
Out of those 58, not a single one converted.
Any idea why this did not work?
58 clicks to the offers are too early to say anything. There are so many reasons behind on mobile, the demo of the ad network, your offer might be getting extremely competitive on the ad network, carriers, handsets you target just won't be gonna convert, the list goes on. The only thing you can tell is test another 300 - 500 clicks or so to the offer, but you must tell yourself at which level you're comfortable with testing this offer.
Your LP has "linked" to the actual offer so it mostly makes sense to many of the users who have gone through the LP. So the only thing you need to do now is to test more and make a decision as to continue or move to another ad network and test again. Mobile game is fun as you can find so many different sources, but the only problem is all of them behave differently. So you must come up with your own benchmark to test stuff at your comfort level.
Hope it helps a little.
I would believe that if i had at least made some conversions, but the path is perfect, looks exactly like the offer, on the last page, people read "Click continue and enter your name, email and telephone number" they know EXACTLY what they have to do, yet NOONE did it!
I'd suggest split testing other job offers, could just be the offer converts like shit.
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