joejoechen Wild West Follow Along Contest - [onlinedating] PPV + email combo = $$$$ (12)
joejoechen Wild West Follow Along Contest - [onlinedating] PPV + email combo = $$$$
Alright fellas. This campaign is supposed to be a private one and wasn't intended to go live as a follow along, but my first Hotels.com app campaign flopped, and i REALLY REALLY didn't wanna lose my chance to win the Macbook Retina......
So that's why i'm showing you guys.
I have been working on this even before the contest, but i'm going to bring it up to the table of all eyes, and let you guys get the first glimpse of this marvelous campaign on the workings..
Campaign Intro
This is the kind of campaign I really enjoy working on, it's an email campaign where i teach them the #1 secret of online dating success, and then "recommend" them some dating sites I've had success with, and also a couple online dating guides from Clickbank.
I love this market, and i love dating, personally, I have been reading up alot of materials about dating, picking up chicks, relationships over the past 3 years. It's fascinating how this market will never die.
Okay let's cut crap and get into the meat.
BTW, I've done up similar thing for a gay market 1 and half year back (www.gaygettingstraightmen.com) if you're interested. No offense to gays though!
Offers:
I'm testing a couple dating site offers from Neverblue, but the first 3 would be:
Date First
Flirt Crowd
Cupid
Reason i'm using them is because i'm targeting United States, and i realize that there isn't much of choices for solid dating sites as compared to UK.
Traffic:
Okay, I have decided to start my campaign off with PPV traffic, not that i'm familiar with it, but it seems like it's the easiest to start getting traffic to my opt-in page.
Lead Impact is the one i'm using.
As for Keywords:
I did not use keywords phrases, i only use scraped URLs.
What i did was just go to Google.com, typing out keywords like "dating sites, dating site review, top dating sites, dating site 2012 etc etc, then i copied all the URLs i found on the first page, only.
OH. I also has SEO quake installed, so those of you that aren't in the US, will be able to also populate Adwords ads that are advertised in US, instead of your country. It's free.
My Campaign Strategy:
STEP 1) Opt-In Page:
Here comes the fun part. My landers are slapped together pretty quickly, ideas are not original, I think some of you have probably seen very similar stuff like mine.
I'm using AWEBER for the email autoresponder. It's a Single Opt-in Process.
Why Single Opt-in?
I think Double or single opt-in depends very much on your goal out of this campaign, if you're thinking to milk this long term, using double opt-in, if your goal is to squeeze every single penny out of them within the first 2 weeks, use single opt in and start pushing your offers right after they subscribe.
LP1 (I will be running LP2 first because this lander might not be approved on LeadImpact, bait and switch comes into play!):
LP2:
I'm building a couple more but they will be similar on the layout, What i'll be testing next is probably the Background color, and headlines..
STEP 2) Thank You Page:
This is the thank you page they're going to see right away after opt-in.
On the Thank you page, they will see 2 things:
- Download my FREE online dating report (which recommends 3 of my top dating sites and a clickbank guide)
- and also a online dating related Clickbank product.
STEP 3) Email Series Showdown:
I have a 16 day email series on the go that will be sent out at a daily basis. I won't be promoting on every emails though. Flow is somewhat like this:
Day 1: Intro + soft promotion (recommending tactic)
Day 2: Content
Day 3: Content + soft promotion (recommending tactic)
Day 4: Content
Day 5: Content + moderately promotion (Scare tactic)
Day 6: Content
Day 7: Content + HARD promo (you're a loser! you will NEVER get any girls if you dont read this! kinda like pushing them, shaking them up)
Day 8: Content + HARD promo
Day 9 - 16: Content + promo
Mindset behind my email series design:
I did not planned for any promotion at first, I just came up with 16 super awesome email series, loaded them into Aweber, and then jab in promotion when i get time to put more thoughts into them, but the rough flow will be like above.
As you can see, i'm still giving them some breathing space on the first week, after day 7, if they have bought anything you recommend, or joined any sites you tell them to, they already did it, and you made your money; if they didn't buy from you, they're probably not gonna buy from you either, and they might even stop reading your emails, so you will see why I'm going ALL promotions, just in case by some chances they read my email at a later stage they will still see a promotion, so i get some extra chance to sell stuff to them.
As i said, this is a fast burning list, after this 16 days, they might not worth a lot to me anymore, but maybe they will? My emails are sooooo good (i believe) they might fall in love with me.
Originally Posted by joejoechen
Best of luck with your follow along, will be watching it
Mehdi
Update (18/7/2012):
Here's a quick update. I tested my first 2 landers, didn't work really well, i need to sit down and think what's the problem:
LP1: 1200 views - 1 subscriber
LP2: 400 views - 0
Spent : $26
Revenue : 0
Will be hitting up a couple more landers today!
Great landing pages, best of luck man!
Interesting approach !
Quick update (7/19):
Keywords:
I find POF suckered most of my budget but not producing, so i decided to take it out.
Landers:
Added a couple more landers, but alot aren't producing good results.
The best lander has an opt-in rate of 1% which sucks, rest are about .5% which sucks even bad
(The box outside "WARNING" is a flashing box, rotating yellow and red.)
Uploading more landers at the moment.
Haha nice one mate! interesting landers hahaha
use another girl with Cleavage man.
Or try different headline. 1% and lower means people are not sold to your angle and the benefit you offering. Maybe offer them -
"1 Weird Trick To Make Girl Cum?" - But Before that, do you have a girl ready for that? If you haven't, you SHOULD get one >>>>> HERE <<<----
^^^ Good luck getting that through on LeadImpact without a bait and switch!! 
@extremesg. I already have a campaign running on LI, so i rotate any landers i want haha!
So how is this working out in the end, no updates?
yea i will love to see updates as well, hows it going bro?
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