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leber026 Wild West Follow Along Contest >> Pushing the $$$ (10)


07-13-2012 02:44 AM #1 leber026 (Member)
leber026 Wild West Follow Along Contest >> Pushing the $$$

Hey ya'll, ok enough of that I'm not from the south and that was a poor attempt. Let's get to the goods. I'm late to this party but I'll make up for it with a few tricks and some kick ass data. Let's see what we can do.

GOAL
My goal is to get a better feel for Airpush's system and to find a couple profitable highly scalable offers in non US countries.

DETAILS
Traffic Source: Airpush
Country: Spain
Budget: Not Set, We are going to do a number of little spends/tests to find a final setup and big spend.
Bid Prices: ~.02-.05
Tracking: I'll be using a mix of Mobaff's tracker and a custom solution I have.
Offer: ES Yajoma - Win an Ipad
Payout: $10.50
Offer Details: Pin flow, must exclude Movistar Traffic.

PLAN
I'll be running a number of different tests and showing the results. So far the planned tests are
- 1 ad copy with all the different Aipush icons to determine what has the highest CTR/CVR Rates. Mr Green posted that all pushes are using the same icon in a different thread. The test is underway so we are going to let it run and see if Airpush is categorizing different apps this way.
- Multiple Angles direct linked to the offer.
- A couple Landing pages with different angles.
- Language ads Spanish vs English.
I want to keep this fluid and I'll be adding more tests as data (and your comments) come in.

IMAGES:

Offer LP


Landing Pages: Coming Soon to a forum near you!

LP1:
LP2: EDIT - After trying to reconfirm with my AM it now appears Landing pages are not allowed for this
LP3:
LP4:

Ads:
Round 1 (Icon Test):


Note the Icons are currently broken as mentioned earlier. This is a test to see if different apps are categorized with the icons.


I know this is pretty generic at this point, but I wanted to get something up and moving. I'll update this as data comes in and I get the lp's done. I'll also show you a few tricks along the way so let me know


07-13-2012 02:46 AM #2 leber026 (Member)

Post Campaign Summary Placeholder


07-13-2012 02:50 AM #3 maynzie (Moderator)

Lets get the good, you da man son!


07-13-2012 10:36 AM #4 macallan (Member)

good luck, i tried spain there, didnt work out for me.


07-16-2012 02:29 AM #5 naruto (Member)

Mobile PIN is always my thing, but I have never done it in Mobile, lol... lame. Subscribed to this thread to learn more of your process, keep us posted.


07-16-2012 03:09 PM #6 leber026 (Member)

Ok Here are the results from the icon test. I dumped the results into excel because Airpush would only show me a few ads at a time.

As you can see there are some winner and losers here.

-# on the end of ad titles relate to this chart

which was provided by your very own inversion so go thank him for this, you can grab a copy here:
http://dl.dropbox.com/u/371199/Airpush-Icons.pdf

Quick summary: As I mentioned earlier, Airpush could be having and issue with the images and pushing the same image out every time. If that is the case I would say they do categorize you campaign based on this. Also after reading this post http://stmforum.com/forum/showthread...h-Insider-Tips I would say it is absolutely worth testing the different ad icons/categories. However I would put less of a priority on that test, I would only add that test after you have found a few ads that are converting well and you are trying to squeeze everything out of a campaign.

I did edit the original post. I decided to reconfirm that landers where allowed for this offer and am now being told I can't. I'm not sure if there was a miscommunication originally or if something changed but landers are no longer allowed. This sucks, but oh well we want to stay compliant.


07-16-2012 03:27 PM #7 wyffgoal (Member)

I'm glad that you put that into use, I've never tried to split test so many of them at a time like you do. This is sick!

Anyway, how is it conversion wise? Thanks!


07-17-2012 01:29 AM #8 augustye (Member)

Even a same ad can get different CTR now and then on AirPush, So I am not sure the difference between a 22% CTR and 32% CTR is caused by the icon.


07-19-2012 03:19 PM #9 leber026 (Member)

Quote Originally Posted by wyffgoal View Post
I'm glad that you put that into use, I've never tried to split test so many of them at a time like you do. This is sick!

Anyway, how is it conversion wise? Thanks!
Conversion wise they are all the same. 0% (sucks, but makes the math easy lol)

Quote Originally Posted by augustye View Post
Even a same ad can get different CTR now and then on AirPush, So I am not sure the difference between a 22% CTR and 32% CTR is caused by the icon.
I agree there are alot of other factors that could be causing this. However as stated this test was ran during a time when we believe the icon system was broken and all the ads where using the same image. There are a couple threads around here talking about that.


07-19-2012 03:39 PM #10 stackman (Administrator)

Whats the next step leber? That advertiser is a good one

Talk with another network about the same offer, sometimes you may find a network that can get your landing page reviewed/approved!


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