joejoechen Wild West Follow Along Contest - vacations anyone? (4)
joejoechen Wild West Follow Along Contest - vacations anyone?
OMG i'm 2 days late! But nevermind I'll make it back up for yall..
GOALS:
1) Try something different
2) get into profit
3) Win Macbook retina
OFFER:
Hotel.com App download
I have 4 offers approved on Neverblue:
Hotel.com App US iphone $2.25 / Lead
Hotel.com App US ipad $4.50 / Lead
Hotel.com App UK iphone $2.65 / Lead
Hotel.com App UK ipad $5.25 / Lead
I'm not sure how good these offers will turn out but my AM told me with the little traffic they get now, since they're new offers, the EPC for iphone US is at 2.6. Wowzerss. Can't say that for sure though until i tested it out myself! BTW, it converts at the 1st run of the app. Quite risky!
Plus this hotel app has got other offers in different countries IT, DE, CH, DK, FI etc etc so it's definitely very very scalable.
Alright, with that said I'm going to focus on just US country first, both Iphone and Ipad.
TRAFFIC SOURCE:
I'm going to run this on Jumptap first, and then see if I need to expand to other networks for more volume later on.
Targeting:
- Set campaign to run all day all hours
- Set campaign to show ads as fast as possible
- Went for Carrier and WIFI traffic
- Only choose "Display on Mobile Websites"
- Targeting Country: US
- Bid Price: I'm probably going to start at $0.11 and then work it up that way.
- Budget: I have unlimited budget for testing but let's just say $200-500 for a start.
TRACKER:
iMobiTrax
Well i was initially planning to run with mobaff's tracker but soon realize i'm very technologically challenged, so decided to go with my current mobile tracker - iMobiTrax for the speed. Downside is you can't rotate landers!
DIFFERENT IDEAS FOR THIS OFFER:
last minute deals
super discount deals
exclusive booking deals
family vacation
business trips
romantic getaway
wedding honeymoon
scare tactic - Never Book Overprice Hotel Rooms Again!
top rank - No. 1 Hotel Discount App
LANDER:
I'm probably gonna run the campaign entirely with 1 angle with Lander.. Then the rest i will perhaps go direct at the moment to find out which angle's really the one converting.
The 1 angle with Lander that i use is because my guts feeling tells me that this angle will work the best. But we can't really assume until we test it!
I went super direct with this lander, and purposely made this lander a lil bit more general so even if i use different banner ideas like "romantic getaway" it still applies, as I find which angle works the best i will build out more customized landers for them:
ADS:
Adgroup 1:
Text-1
Get 80% Off Hotel Deals?
Win FREE Trips To Anywhere
Text-2
Win FREE Trips To Anywhere
Get 80% Off Hotel Deals!
NOTE: If you notice 2 ads are almost the same, but if you're familiar with jumptap, the headline is so much bigger and bolder than sub headline, i believe they give a totally different taste that's why i just change them upwards.
Banners are on the making..
Update 12/7/12:
O.M.G. My type of lander usually net around 20% CTR at least for other markets that i have tested and this totally tanked.
Results are:
CTR for Text-1: 0.3%
CTR for Text-2: 0.3%
CTR for lander: 1.48% (WTFF????)
Spent : $100
Made: 0
OMG worse campaign ever. But i know where the problem is, only 9 real clicks went to the offer due to the shockingly low lander CTR. that's why.
Conclusion:
I dont want to make judgement, yet. But this offers giving a spooky kind of feel. I'm gonna just launch a direct linking campaign, capping it at around 30 bucks to see how it goes.
What next?
As said above, I decided to start a new campaign fresh direct linking to the offer.
Got some comments about my lander and ads so i will probably scrape the entire lander, it's a bad one to start, judging from my lander CTR, maybe some more similar to Hotel.com
Update 13/7/12:
Okay. final results.
I took some advice from Mr Green. Ran some direct traffic under the ads below:
Get 80% Off Hotel Deals?
Download Hotel.com App for FREE!
and a couple more similar ads.
Spent another 50 bucks on direct traffic. Couple hundred clicks to the offer, still no conversion. That's very lame. Considering this offer's paying me 2.25 / download.
I decided to drop it and find another solid converting offer rather than taking a risk of some new unknown offers.
High time i start another follow along quickly and beat the rest of you guys in this contest!!
Wow joejoechen go go go!!!
lol on the rules lander 
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