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kokofai's Wild West Follow Along Contest - Roar~~ Do You Believe Your Partner? (30)

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Is Your Girlfriend Cheating On You? You Never Know!

Greetings STM members!

It has been a year plus since I become a member of STM and this will be my first follow along campaign. Got baited by the damn Retina Macbook Pro

Being a member of Team Asia & South Pacific, my team leader - Lo - has taught me a lot of thing and I will apply ALL of them here on this follow along. Want to know what he has taught?

Check out Mayznie's Post HERE.

Anyway, I spotted a very interesting offer and after talking with my AM, I obtained the following info:

• This campaign is HIGHLY scalable
• An affiliate is doing $30k/week on it
• The offer looks interesting ^.^

The Offer: Partner Locator - Mobile Optimized - US from NeverBlue


Payout: $4.65/lead
Convert on: Users must click on ad, enter their phone number, reply to text message they receive.
Country: US
Carrier: All except Cricket, Metro PSC, Sprint / Nextel, and Boost.

My Goals:

1. Want to find out at my current level, if I can create a campaign and turn it into a profitable one or not;
2. Scale this campaign up to $x,xxx/day of revenue;
3. To perform some interesting tests on whether guy or girl suspect one another more;
4. Perform some split testing data on Headline/CTA - (eg. orange or blue CTA button will get better ctr) to forum member;
5. to win the darn retina macbook :P

I have always been following a formula when comes to building a campaign, as seen on the following screenshot.

In this case, since the AM already confirmed me that the offer convert and scalable, I will just work on step 1 and 2, which are the ads and the angle/lander. If thing doesn't work out, that means I suck but not the offer. So I gonna work harder to make it profitable.

*I'm suppose to split test the same offer across few networks too - but since NB is the only network that has this offer among my preferred networks...

Traffic Source:
Leadbolt
Budget: $2600
Reason: Majority of leadbolt traffic are Android. It is easy and text ads based so a pretty straight forward campaign. Interesting part is, you can really learn what ad copy converts and later on use them on your banner creatives.

I've always be a LP guy so as usual, I will be using Landing page rotating them with different angles.
Lander:
Angle 1 - General Angle


Angle 2 - Female Perspective


Angle 3 - Male Perspective


Once a particular angle is proven to be better, then I will work on creating different landing page layout, and start split testing with Landing Page Genius.

Ads: Text Ads
Angle 1 - General Angle

Ad1:
Track Someone's Location With Ease Now! <-- Headline
You'll never believe on how easy you can track somebody's location now. No matter is your lover; or someone you like; or your family; you can trace them on your cell phone. Click here to discover how! <-- Copy

Ad2:
Want To Know Where Is She?
Simple! Just use Partner Tracker - track anyone's location with ease and annonymously! Just insert her phone number and you will know her exact location. Click here to track now!

Ad3:
Want To Track Someone Annonymously?
Today will be your dream come true! Previously used by private agents to track somebody's location through cell phone - Partner Tracker, is now available to public for 24 hours! Click here to find out.

Ad4:
Want To Track Someone's Location?
Have you ever wanted to track somebody's location without him/her knowing it? Click here to check it out now! Highly annonymous tracking just a click away!

Angle 2 - Female Perspective

Ad1:
Couldn't Reach Him and Worry About Him?
Find out where he is and what he is doing now with Partner Tracker! Just insert his mobile number and you will see his location instantly. Click here to track now.

Ad2:
Do You Trust Him? Is He Cheating?
Find out where exactly he is! If he is cheating you, telling you that he is busy but in fact having a fun time with another girl. You'll never know until you trace. Click here to find out where he is!

Ad3:
So You Believe He Says He Is Busy?
Is he cheating on you? Do you really believe that he has no time for you and your family? Find out where he is now and what he is doing with Partner Tracker. Click here to trace now!

Ad4:
Want To Know Where Is He?
Simple! Just use Partner Tracker - track anyone's location with ease and annonymously! Just insert his phone number and you will know his exact location. Click here to track now!

Ad5:
Want To Track His Location?
Have you ever wanted to track his location without him knowing it? Click here to check it out now! Highly annonymous location tracking just a click away!

Angle 3 - Male Perspective (Same as Female's I just change "him" to "her")

All the ads are bidding at $0.10/cpc now, and I've set a budget of $100/campaign to let them run for sometime in order to collect the data. At time of writing this the campaign has been submitted to Leadbolt for approval.











At this level, I am only tracking the ad, platform, and categories of the traffic. Carrier tracking is not possible on leadbolt because they don't have such token available. I'm adapting a volume approach - as in, I will focus on the generality of the offer and hit it with broad volume without much tiny targeting.

Well, let's hope I can make profit at the end of this follow along because so far I don't have one really profitable mobile campaign yet.

Appreciate for all the input you guys can offer! Just tell me what you wanna add in and I will try to implement them.

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6 Hours after the campaign went live...

EPIC FAIL!



Hmm what is your take on this one guys...? A proven offer (according to my AM), but it's only converting at 4/250 - that's 0.016% CR after lander presell!

Should I switch offer? Or do you guys see anything's wrong with my angles/landers?

Any feedback is greatly appreciated!

Result:
Spend: $264.90
Income: $27.90
Net P/L : -$237

Lesson learnt:
1. Being too over-confident on the campaign + offer. I should have set the budget at 3-5x rules of the payout, that is $20/campaign to test it out, instead of $100/campaign.
2. Relying on solely 1 offer on step.3 is wrong on a brand new campaign. I should have rotated more similar offer in - or from different network.

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One question. If they put in their partners cell number, how is the person completing the off supposed to reply to the text?

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Really looking forward to this!

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Good question!!!

I have no idea too. Tried to test it with a US proxy but it doesn't load. I put it on a basis that - if it's a top offer, then there must be a reason behind it.

* I believe after the user insert their partner's cell phone, they will be redirected to a "join now" kind of lander. Just like most paid porn sites. "Watch Now"? No way... After you join? Yes way...

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Looking good bro, interesting new use for 'the rules' style.

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Shit son this is getting interesting. Very nice work koko jumbo!

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kokofai mobile in the making, Nice work!

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Beat me to the punch on this one, great start so far, looking forward to the rest!

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That's pretty "funny", I was sure your were the one who would make a killing on these follow alongs.
Bad news, I'm sorry for you

Did you target the categories: adult, dating and bikini? Or did you exclude them?
Maybe you could try to target other categories where you'll find more women?

Also, are you sure your lander loads well on every devices?

You said:

Maybe there is a delay between the time they receive the message AND they reply to it?

Your CTR is not so bad (I assume it's lower in reality because of click discrepancy), on your landers you could maybe tell exactly the user what he will have to do (enter a phone number) to use the partner locator?

One question if you don't mind: what did you use to build your LP?

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Does the offer not take iOS traffic?

So far, your LP is the problem. Too much text on there. Maybe show a screenshot of inside the app of someone being tracked. Keep it simple.

What is your CTR on those ads in LB? Could've been simplier also. Text ads are served as push notifications on LB. Use text like "Tap Here" etc.

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BEASTLY Write up!!!!

Good as man looking forward to this one brother <3!

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I tested my lander on http://mobilewebviewer.interactivetribe.com/ so I assume if it loads okay there then should be okay. Correct me if I am wrong?

I build my lander with CoffeeCup Visual Designer - the lander is .php extension and has only 5kb in size, and I host my images on MaxCDN. I just don't think that the problem is on my lander and my angle.

Hey... that's 250 clicks to offer man, and only 4 converted into leads... well...

The offer does take iOS traffic but Leadbolt, by instinct, is filled with Android traffic. Lander could be a problem.

The ads CTR are about 2% - which is low.

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Hey Sankukai (kidding, your nickname reminds me sankukai for some reason lol, no offense ), you're right, your CVR is very low.
Also, I remembered I received this email from Mobaff:

If your offer is one of these 2 that Mobaff has pulled out from its network, maybe it's not an offer that good?

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Good luck kokofai

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Julien that's very useful information that you provided! Thank you so much!

Guess I might be on the wrong offer.

I'm not giving up! Never and ever!

Follow along second round will be up pretty soon! Thanks again guys for all ya input!

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Good stuff, keep analyzing and testing, maybe lower the bid a little may get you a couple more clicks to analyze, looking forward to your new Follow Along

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This is going to get saucy!
I've tested this campaign, but before i saw your 1st results i wanted to say:

- Really liked your landing page and the 3 angles you took with the headlines of each page.
- The whole concept of using text ads and seeing which copy is best and using it on a matching landing page is magic

When i ran partner tracker:
I heard the offer is converting from 2 reliable sources, but i had the EXACT same outcome as you.

- I think your angles were good, and i used very similar angles.
- I have a hunch people doing well are using a completely different angle
- I'll have to disagree with @pain2k. It may look at first glance that there's too much text, but if you split test you'll see "too much text" doesn't necessarily lower conversions.

I'd like to see more! I think this is one of those follow alongs that can be turned into a monster!

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$2600 budget? You have to hit homerun with that budget man. Nice one bro. Malaysia boleh!

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what hosting account or server spec would you recommend for hosting a mobile lander?

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Hey Jordan thanks for the encouragement! Really appreciate that!

Ya I was surprised by the outcome of the campaign too. Since you couldn't make it too on this offer, well I guess I will have to do another follow along on a better offer.

kokofai will return! With a revenge hammer!!!

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I think you should give it 1 more small run with a completely new angle, because we know something is working! ..but if you have a new follow along plan, don't let me stop you!

I thought it may be a carrier thing, but i checked my converted carriers list for the offer and it's all over the place even though AT&T was stronger.

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Nice write up! Very detail. Thanks OP for the time.

I have a question - To use iMobiTrax tracker on VPS is it sufficient or must we go with a dedicated? Also, is the location of the server important? Let's say if we are targeting Europe market, it is better to get a server over in Europe?

Thanks in advance.

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I'll drop this because I've came up with my "most unique" angles that I can think of.

I will go with a new offer, an interesting one, and I believe all the big fishes are running it now too. (Maybe you are running it too?)

I don't use iMobiTrax so I can't answer your question.

The location of the server is definitely one of the factors that you would want to consider. Don't forget that we do have a friend called - CDN! - content delivery network.

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thx for sharing kokofai, much appreciated

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I know you're thinking of dropping this, but another angle that might be worth trying is "keep tabs on your kid/teen" targeting parents. I think parents can feel pretty desperate when it comes to controlling their kids... so for them it might be less fun and more of a necessity?

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turtle that's a really good angle there!

Never thought of it! Hmm but I'm wondering the following things on this angle:

1. Wouldn't most of the smart phone users are of younger demographic? Because for age group 40+ in my country, majority of them don't really own a smart phone.
2. Will it work because most kids/teenagers are given only a feature phones rather then a smart phone (I might be wrong).

After all, it's a really good angle I must say. *Like* it and thanks for sharing. I will be competing against you on iFortune =) and let's learn from each other!

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Thanks man. Now that I've been doing my campaign for a few days, I'm pretty envious of the amount of freedom you have with this one. You get to target the US on all carriers and all platforms! I'm finding it tough to get CA traffic, on Rogers only, and with no Wifi (iFortune doesn't allow it).

I found an infographic that might clear up those two questions.

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I think what stacks saying here is test more headlines in your ads, and use the highest CTR ad headlines in the landing page for consistency.

Some other headline ideas / angles:
- "Is He Cheating on You?"
- "Who is He Texting?"
- "Who is He Always Texting?"
- "Find out who he's texting"
- "Does he love you?"
- "Do You REALLY Know Your BF?"


Boom, just had a moment. Here is the power word to use

AFFAIR

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There are just way too many variables to make assumptions like that.

Looking at infographics like this may show who own smartphones but that says NOTHING about the traffic you get or how those users interact with ads - not to mention the inventory that a specific network will serve you

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