Measuring Bid Cost vs. Increase In Traffic (3)
For those of us on platforms in which raising your bid results in more traffic (not PPV), is there a tool that allows you to measure how much to raise your bids to receive the optimal level of traffic?
It seems very hard to impossible in most cases to do this in your head and I'd like to find a better way. One of the problems with this is that the increase in traffic from raising one's bid would differ from day to day due to bids from competition and amounts of inventory available for that day. However, if there were a software out there which could average out the new bid and gain in traffic from the old, it would be really helpful in putting together some kind of spreadsheet to figure out where you need to be every day.
Is there anything out there like this?
Tom's got a tool that does that for POF.. what traffic source did you have in mind?
Originally Posted by dubbsy
What do others do now to know how high to bid?
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