Home > Paid Traffic Sources > Facebook & Instagram

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Barely Getting Traffic on Broad Demos (22)

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0.08% is really low CTR. Get that up and your volume will grow.

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raise your CTR or raise your bids.

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this. literally your only 2 options.

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And since your bids are already in suggested range and your CTR is in the toilet, you should focus on testing images and getting the CTR up.

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Just a note: suggested bids don't mean anything anymore. Suggested bid is based on your account history.

I have a suggested bid in Spain of 0.08-0.13 on broad female demo's for example, but there's no way I'll get traffic if I bid 0.13. If I bid around 0.30, then I will. What's your current bid in UK right now? If it's below 0.50 for a new ad, you don't stand a chance.

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Your CTR may be so low because your targeting is so broad. How can you call out your audience in your ads if your target is so broad?
Rather create many targeted campaigns. More work, better results.

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Didn't think you were allowed to call out your audience on FB anymore?? I'm getting all ads that call out age or family status disapproved or retro'd. I actually had an account banned over this.

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Calling out the audience is not going to work, but then it doesn't have to. Use your specific targeting to create ad texts and images that the demographic is likely to respond to without a word being said.

There was a good example on here a while ago of cyclists being worked in to a dating angle.

Basically, the campaign targeted single male cycling fans - and used imagery of women on bikes. I don't recall a passion for cycling ever being mentioned in the ad, but you don't have to ram the point down the user's throat. Their own brain will make the association, and that's the most powerful marketing tool you have.

Another example...you could target single male Walmart employees with the hottest women in Walmart uniform you can find. Then pray to God they don't work in the same store!

A couple of years ago I was making a killing using pics of women in Man Utd shirts and targeting Man Utd fans. Same for women in local hockey jerseys in Canada...

You can't call out those attributes in your ads, and you wouldn't want to for quality score purposes. But the subconscious association is the real converter.

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My understanding was that "Quiz for 18 year olds" would be fine and "Are you 18? Take this quiz" would not be allowed. Has this changed, i only tested last a while back, but getting back in the game now...

One more thing, is calling out directly on the landing page allowed to increase conversions, or is this an issue for ads and landers?

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Very recently I've been getting all of these disapproved:

"30+ Males Wanted"
"Single Dads Wanted"
"Single Moms in Your Area"

It's driving me nuts. It seems not only are ads calling out your audience getting disapproved, but ads calling out the user's opposite gender equivalent are getting disapproved, ie. mentioning single moms when targeting single dads.

But as usual, FB is still being amazingly bipolar on this. Over the weekend, I had around 60 or so approved like this, then 67 disapproved with this message:

Your advert or Sponsored Story violates the dating requirements of Facebook's Advertising Guidelines. Before resubmitting it, please visit our Help Centre for additional information and examples compliant with our Advertising Guidelines.

It doesn't even let me edit them. The ones that are running, I'm just waiting till FB retros them.

People have been saying that it's a good time to advertise on FB with their low share price and all. But I'm really not noticing the difference. If anything, FB Ads seems even worse.

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You basically cannot call out any shit recently unless you're targeting INTL countries like Luxembourg.

Read this:

http://www.facebook.com/help/?page=174952259238535

Then go to ---------> Dating section

I follow everything to the "T" and so far got everything approved 100%. But INTL market definitely has less restriction on ads.

Anyway if you upload a bunch of creatives at once, you might still get some of the restricted ads slip through.

But the mouse & cat shit just got me tired, I prefer long-term and follow the rules to the T and it saves lots of frustration, afterall it still works, we just need to come up with some different approach.

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Wow, thanks for saving me some hassle. 1 thing, do you think this applies to dating only or anything? Im not currently doing dating, so do you think i should test this out to see if it gets through?

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A highly scalable country if there ever was one

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Hey man, got ya - I entirely agree, better to think long term.

But I honestly didn't even know calling out shit was an issue until now. Never had any issues with it until recently. Plus, I see 100's of ads everyday calling out Single Parents in a single parent dating campaign. It's kind of hard to avoid, isn't it?

Also, maybe I'm being dumb - But where in that Dating Section on the URL you provided, does it say that calling out things about the user is violating their terms? I couldn't find it.

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@richardj


Language:
Ads and Sponsored Stories may not use vulgar, profane, or insulting language. Ads and Sponsored Stories may not indicate that users will meet or connect with fictitious or specific individuals. Ads and Sponsored Stories may not suggest that a user may be, will be, is, or has been searched for or interacted with in any way.
Acceptable:
"Looking for a Girlfriend?"
"Find a Date Today!"
"Looking for Love? We've got the answers"
Unacceptable:
"Chat with Boys on Facebook"
"(1) Message For You"
(These imply that there is a connection between the Facebook chat and message products and your service.)
"Single and Lonely?"
(This statement implies a negative sentiment for the user.)


They sometimes consider calling out shit as "negative sentiment for the user". I think every reviewer behaves differently that's why you still see ads that slipped through occasionally. Another reason is some advertisers are uploading more than 200 - 500 images in a row to just get some "nasty" creatives slipped through. But in the end they will just get retro disapproval though.

Cheers

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@jarad12

This basically applies to everything, but as I said, you might just get some luck to get some restricted ads approved. There are just way too many reasons behind such as advertisers uploading ads in bulk ( 200 - 1000 images in a row ), reviewers get lazy, inexperienced reviewers, less restricted INTL markets, the list goes on and on. It really depends on what you wanna stick with and feel the most comfortable with.

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Ah - that's perfect Facebook logic.

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@richardj

More at here:

User Attributes: Ads or Sponsored Stories may not assert or imply, directly or indirectly, within the content or targeting, a user's personal characteristics within the following categories:
Race or ethnic origin
Acceptable:
"Meet Black Men"
"Find Black Singles Today"
"Interested in Black men?"
(These make statements describing the products or services. They do not describe the user.)
Unacceptable:
"Are you Black?"
"Find other Black Singles" (These assert or imply the race of the user. Please note that we will enforce on use of the word 'other.')

Religion or philosophical belief
Acceptable:
"Date Christian Singles"
"Plenty of Christians"
"Want to date a Christian?"
(These describe the service, not the user)
Unacceptable:
"Are you Christian?"
"Meet other Christians"
(These assert or imply that the user is Christian)

Age
Acceptable:
"Meet Seniors"
"A service for teens"
"A USC study for 18-24 year olds"
(We will accept age categories, such as seniors or teens, that are sufficiently generic. Specific age ranges will only be accepted for medical studies or verified deals.)
Unacceptable:
"Car insurance for 18-24 year olds"

Sexual orientation or sexual life
Acceptable:
"Atlantis Gay Cruises"
"Gay Dance Clubs"
"Gay Dating"
(These primarily describe the service and not the characteristics of a user)
Unacceptable:
"Are you Gay?"
"Meet other Gay guys"

Gender identity
Acceptable:
"Come Meet Transgendered Singles"
"Transsexual Meet Up"
Unacceptable:
"Questioning?"
"Gender Confused?"
(These questions pertain to the user's gender identity, not the service.)

Read the original one from facebook here : http://www.facebook.com/help/?page=245316378826196

Go to the -------- Language section.


So now you have a better idea why your ads got retro or disapproved. That's life, keep pushing

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Thanks - that helps a lot!

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Finch that was some golden info!

Reminded me that i had a similar campaign for the NBA and NFL a while ago. You can use the same style of ctr tricks in other areas than dating too. It worked really well with daily deals

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^^ This is the key to killer CTRs. you can't put "ARE YOU 18 AND SINGLE AND LIVE IN DETROIT AND LIKE PETS? CLICK HERE!"

that is laaaaaazy and is a ban-able offense in FB's eyes if you do it too many times.

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