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getting started... setup questions (3)

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hey guys... i'm about to start testing some ppv stuff.

went thru this course... i dunno... seemed almost TOO simple... but did get me excited enough to test this stuff out.

Here's the breakdown from the videos (and some questions afterwards):

Step 1 - Find keywords using google keyword tool - they should get a lot of traffic and be ultra related to your offer.

Step 2 - Scrape url’s for each keyword in google/yahoo/bing - use the first 3 pages in each - including paid search. (he suggested starting with 1k urls)

Step 3 - enter keywords in [brackets] and let it scrape for you

Step 4 - setup tracking link - (don’t you have to install some code from PPV network to track which url’s are getting conversions?)

use a CB affiliate account with a subid for the campaign name

Step 5 - Setup campaign in ppv network (he suggested TrafficVance)

QUESTIONS:

1. How do I optimize the campaign if I own the offer?

2. Do I need some big tracking solution like 202 or cpvlabs?

3. Is there any difference with tracking if you own the offer vs being an affiliate?

4. What type of LP's are people using? optin pages? a simple banner/graphic on the page to click? a longer presell page? a flog?


Seems like there should be more to it.

thanks!

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1. TrafficVance and LI both give you a conversion pixel so you can track which keywords or urls are giving you conversions so you know which ones to kill and which to keep. You can also use CPVLabs or similar to track on your end, same as any other type of campaign.

2. Some do, some don't. It's up to you really. CPVLabs is my preferred tracker for PPV but only in the beginning of a campaign. Once I get it optimized I pull all tracking out because at high volume PPV you want your page to be as light as possible.

3. Should not be any difference if you own the offer. Just drop the conversion pixel on your thank you page and you're good to go.

4. It varies by niche. If you're doing email submits you want a quick and easy LP that goes for the email submit asap. If you're selling a higher ticket item you'll want to use a longer presell.

other tips:

ask your rep at the PPV network to give you a list of high volume keywords and urls so you can cherry pick from targets that actually get volume.

put your content on a cloud server like Amazon S3 or similar. PPV is going to send you 10s of thousands of impressions real fast and if your server can't handle, you'll crash your site. Most people learn that the hard way. Put images, videos, scripts, anything you can host on a cloud server, do it. Unless you're doing small volume.

PPV pops up ads on users that have their toolbar installed. So if you want to do some investigating you can install the PPV network's toolbar on a virtual machine and visit the urls or type in the keywords you are going to target so you can see what other people are doing in that niche. Ask you rep at the PPV network to give you the toolbar.

The concept of PPV is simple, but don't think it's going to be easy money. There is a lot of competition out there and its' just like any other type of campaign. You'll have to put in the work to make it happen.

Imagine someone explaining display advertising as "easy". "Yeah all you do is make an ad, put it on an ad network, they show it to users and you make sales!!"

in theory, that's how it works but we all know it's a lot more work than that haha...

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hey dude... thanks... appreciate the heads up.

probably run a split test with 3 or so totally different types of pages to see whats converting better. like an optin, a simple short click 'sandwich' page... and a longer presell page.

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