Home > General > Affiliate Marketing Forum

Consumers hopeless at maths (testing ideas inside!) (8)

07-06-2012 06:13 PM #1 Connaissance (Member)
Consumers hopeless at maths (testing ideas inside!)

Got a whole bunch of testing ideas reading this, maybe you will too.

http://www.theatlantic.com/business/...t-math/259479/

07-06-2012 06:32 PM #2 julien (Member)

Wow, very interesting! Thanks for the share mate

07-06-2012 08:35 PM #3 stackman (Administrator)

That's a fantastic article!

Best story:

"People were offered 2 kinds of beer: premium beer for $2.50 and bargain beer for $1.80. Around 80% chose the more expensive beer. Now a third beer was introduced, a super bargain beer for $1.60 in addition to the previous two. Now 80% bought the $1.80 beer and the rest $2.50 beer. Nobody bought the cheapest option.

Third time around, they removed the $1.60 beer and replaced with a super premium $3.40 beer. Most people chose the $2.50 beer, a small number $1.80 beer and around 10% opted for the most expensive $3.40 beer."


EVERYTHING is perception!

07-07-2012 12:18 AM #4 ayzo (Member)

Awesome find!

Every marketer should also checkout Dan Ariely and his book:

http://www.amazon.com/Predictably-Ir.../dp/0061353248

This ted talk provides some good examples of how easily people are influenced when presented with options.

07-07-2012 02:26 AM #5 mehdi (Member)

Brilliant TED talk indeed , a lot of it can be applied to our day to day split tests



Mehdi

07-07-2012 05:18 AM #6 inversion (Member)

I tell this to people all the time - people who have a business, say, making and selling jewelry - If you're average item is $20, offer something at $200-300, even if you think no one will ever buy it. It always increases sales!

08-01-2012 04:37 PM #7 krueger (Member)

A lot of this stuff and more is written in the book "Predictably Irrational"... Really good read, teaches a lot about pricing and our (irrational and spewy, equaling more money for us marketers) reactions to it.

08-02-2012 05:12 PM #8 Ryan Eagle ()

The math was way too confusing for me, I'm glad I don't drink anymore (lol)

Home > General > Affiliate Marketing Forum